the global pharmaceutical industry n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Global Pharmaceutical Industry PowerPoint Presentation
Download Presentation
The Global Pharmaceutical Industry

Loading in 2 Seconds...

play fullscreen
1 / 7

The Global Pharmaceutical Industry - PowerPoint PPT Presentation


  • 176 Views
  • Uploaded on

The Global Pharmaceutical Industry. Sabena Ahmad Iveta Smincakova Dawn Bradbury. Porter’s Five F orces F ramework. Johnson et al, (2006), Exploring Corporate Strategy, 7 th Ed, Essex: Pearson Education Limited, p.80. Introduction.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Global Pharmaceutical Industry' - kiet


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the global pharmaceutical industry

The Global Pharmaceutical Industry

Sabena Ahmad

IvetaSmincakova

Dawn Bradbury

porter s five f orces f ramework
Porter’s Five Forces Framework

Johnson et al, (2006), Exploring Corporate Strategy, 7th Ed, Essex: Pearson Education Limited, p.80

introduction
Introduction
  • Application of the framework at strategic business unit level (diversity in operation and marketing)
  • Understanding the connections between competitive forces and the key drivers in the macro-environment is essential
  • Forces are not independent of each other
  • Competitive behaviour may be concerned with disrupting these forces

Johnson et al, (2006), Exploring Corporate Strategy, 7th Ed, Essex: Pearson Education Limited, p.79-80

the threat of entry
The Threat Of Entry
  • Depends on the extent to which there are barriers to entry
  • Barriers entry include:
  • Economies of scale
  • The capital requirement of entry
  • Access to supply or distribution channels
  • Customers or suppliers loyalty
  • Experience
  • Expected retaliation
  • Legislation of government action
  • Differentiation
the threat of substitutes
The Threat of Substitutes
  • Forms of substitution:
  • Products-for-products substitution
  • Substitution of need
  • Generic substitution
the power of buyers suppliers
The Power of Buyers & Suppliers
  • Buyer power depends on:
  • Concentration of buyers
  • The cost of switching
  • Threat of the supplier being acquired by the buyer
  • Supplier power depends on:
  • Concentration of suppliers
  • The switching cost from one supplier to another
  • Possibility of the supplier competing directly
competitive rivalry
Competitive Rivalry
  • Factors affecting rivalry:
  • The extent of balance between competitors
  • Industry growths rates
  • High fixed costs
  • High exist barriers
  • Differentiation