“Live”, “Shop”, and “Drink” Components for Lunch-To-Go
Download
1 / 4

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go - PowerPoint PPT Presentation


  • 91 Views
  • Uploaded on

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go. Claire Quinn- Group Director, Category Advisory Services, Shopper Insights [email protected] FAST FACTS – Lunch to Go l i v e . shop . drink .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '“Live”, “Shop”, and “Drink” Components for Lunch-To-Go' - kiele


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

“Live”, “Shop”, and “Drink” Components for Lunch-To-Go

Claire Quinn-

Group Director, Category Advisory Services, Shopper Insights

[email protected]


FAST FACTS Lunch-To-Go– Lunch to Go live. shop. drink.

  • Lunchisthe#1mealfor foodservicetake6outwith an average of 36Xannually per person1

The annualnumberof take homelunchesperperson(13.4) istrendingupwith13%growthvs. 10years

  • agoand56%growthvs.20years ago1

  • 51%oflunchopportunities areeatenat home,34% areeatenaway fromhome and13%areskipped(2not reported)1

  • Lunchisthemealmost likely tobeskipped(13%)1

  • Overall 47%offoodserviceLunchoccasionsareconsumedonHpremise, 30% arecarryout,21%drivethr and2% delivery3

  • AmongRetailFoodservicelunchoccasions, 94%arecarryout,with the remaining6%beingonHpremiseconsumption3

live

Understandingthe

moments ofeveryday life

  • Thefoodservice lunchoccasionisahuge business,worthover $141Billion annually,up2%vs. YAG2

  • QSR isthemost commonlocationforthe away fromhomelunchoccasionwith a60%share,followedby FSRwith a34%share andRetailwitha 6%share2

  • Lunchaccountsfor28%ofGrocery foodserviceoccasions,behinddinner at41%3

  • Lunchaccountsfor31%ofCHStorefoodserviceoccasions,whichis #1forthechannel3

  • Themost importantlocationattributesforFoodserviceLunchshoppersare–“Foodconsistently tastesgreat”(85%),“Foodisservedin atimely manner”(82%),“Foodpreparationisalways cleanandsafe”(82%) and“Isagoodvalue”(78%)3

  • Thehighestindexinglocationimportance attributefortheLunchoccasionis“Offerscombinationmeal deals”(51%, 111indexvs. allfoodservicediningoccasions)3

  • 28%ofQSRoccasions include anEntrée,Side andBeveragewhileonly 13%ofRetailFoodserviceoccasionsinclude allthree3

  • WhenCocaHColais bundledwith FreshDeli items,includingsandwichesandpaninis,the averagelift for CocaHColais 2%,but the averagepartner itemlift is 11%6

  • MadetoOrderSandwichbuyersspent,onaverage,2mins,36secshopping/ordering and4min,42secwaiting. WhilewaitingH58%just stoodaround,18%shoppedpreparedmeals, 16%shopperother areasof thedelisectionand8%shopped/interactedwith the fountain/teatower5

  • Beverage incidence is13% amongdelishoppers,butthenumberrisesto44%whenpreparedfood(deli sandwich,preHmadesandwich,preHmademeal)is purchased5

  • 90%ofGrocery MadetoOrderSandwichbuyerscamestraight tothedelifromoutsideontheir shoppingtrips,and90%of themhadnocart orhandbasketsuggestingmost areImmediate Consumption trips5

  • ImmediateConsumptiontrips are muchless planned: inGrocery,only19%makea list (47indextoFill In)andonly9%bringcoupons(56indextoFillIn)7

shop

Connectingalongthe

Path0to0Purchase

  • Coca6ColaClassicisthe #1PreferredBeverageatlunch witha 13.4% shareofalloccasions,followedbyDiet Cokeat8.2% andPepsi6Colaat5.8% share4

  • CocaHColaTM brandsare130%moreprevalent atlunch thanPepsiTM brands –22.5% incidencevs.

  • 9.7% incidence4

  • Topincidencebeverages amongallfoodservicelunchvisitsare: SSD(41%,135indextoall foodservicevisits),Tea(13%, 132index),Tap water (9%,113index) andNonHcarbsoftdrinks(5%,124index)3

  • Topincidenceitemsbroughthomefromfoodserviceare: NonHburgersandwichesat anallHtimehigh

drink

1

Buildingbrandlove

(34% incidence)followedby SSD(31%),French Fries(28%)&Burgers(26%)


FAST FACTS Lunch-To-Go– Lunch to Go live. shop. drink.

Certainsourcesusedtocreatethisdocumenthave datasharing and usagerestrictions. Sourceswith usagerestrictionsare noted belownext tothesource. Ifyou have anyquestions onusage or sharingguidelines,pleasecontact theShopperInsightsManagerforyour customeror channel.

Sources:

“Eating Patternsin America”HThe NPD Group;2011Third partiesmustsign nonHdisclosureagreementwith NPD. Excerptsofdatamaybe presentedtocustomersbutmay notbe emailed orprovidedin paperorelectroniccopy unless thecustomerisasubscriber toEatingPatternsin America.

The NPD Group’sCREST®service;Aug2012 Third partiesmustsign nonHdisclosureagreementwith NPD. Excerptsofdatamay be presentedtocustomersbutmay notbeemailed orprovidedin paperor electronic copy

unless thecustomerisasubscriber to CREST®.

CocaHCola DINE®Study,2010CCNAassociates,CCRassociates andindependentbottlers canaccess thisdata andshareitwithcustomers aslongasnocompetitive datafor thatcustomerisshown. Third partiesmustsign

appropriateagreementnot to usethisdata outside ofCocaHCola work

CocaHCola ConsumerBeverageLandscape,2011 Third partiesmustsignappropriateagreementnot to usethisdata outside ofCocaHCola work.

VideoMiningCustom Research,Grocery DeliSection,2011

VolumeSource:PerishablesGroupFreshFacts®powered by Nielsen,Execution Source:RetailExecutionAdvisementHNielsen Audit–USGrocery Q110

CocaHColaLandmarkStudy,2011Third partiesmustobtainapprovalfromCCNA K&Ito usethisdata

Forslides relatedtothisand other“meals” relatedtopic,pleasevisit theNational ShopperInsights TeamSpace–FocusArea6Meals.


ad