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Canada’s Agri -Food Destination Presentation to the Preventing Childhood Obesity Moving Policy Recommendations into Action” Meeting, Ottawa March 23, 2011. A traditional view of the food supply chain…. Consumers, Taxpayers, Citizens. A new food systems view .

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Canada s agri food destination presentation to the preventing childhood obesity

Canada’s Agri-Food Destination

Presentation to the Preventing Childhood Obesity

Moving Policy Recommendations into Action”

Meeting, Ottawa

March 23, 2011



A new food systems view

A new food systems view

  • Ecological systems: water, soil, carbon

  • Retailers

  • Restaurants

  • Wholesalers

  • Academics, scientists, researchers

  • Distributors

  • Entrepreneurs, commercialization

  • Adjacent sectors: e.g. health, environment

  • Processors

Governments

(3 levels)

  • Producers

  • Transportation, ports

  • Input suppliers

  • Packaging, equipment,

  • info technology


Canada s agri food destination presentation to the preventing childhood obesity

  • Why? …the status quo is unacceptable

  • Agri-food performance

    • Chronic unprofitability

    • Rising food imports / falling export position

  • Diet and our health

    • Unsustainable healthcare costs

    • Rise of diet-related disease and an obesity-epidemic

  • Our world

    • Increasing population resource demands

    • Intensity of environmental impacts

  • Our capacity to respond

    • Falling research and development investment

    • Unresponsive regulations impede innovation and productivity

    • Deficits



Canada s agri food destination presentation to the preventing childhood obesity

The need for a common focus



Canada s agri food destination presentation to the preventing childhood obesity

“Successful food systems”

Outcomes:A profitable & competitive agri-food sector; healthier population; healthier eco-systems

Destination:The most successful good food systems on the planet


Canada s agri food destination presentation to the preventing childhood obesity

Targets are catalysts to get us there… by 2025:

Double exports to $75 B

75% of Canadians consume

Canadian food

Over 75% of the agri-food sector uses a bio-solution


Canada s agri food destination presentation to the preventing childhood obesity

What could this new approach to the agri-food sector

mean for the health of Canadians?


Canada s agri food destination presentation to the preventing childhood obesity

Enabling change presents new opportunities

Collaboration

Innovation

Regulation

Managing Risks

Sustainability





Canada s agri food destination presentation to the preventing childhood obesity

Other enablers: Managing Risk & Sustainability


Canada s agri food destination presentation to the preventing childhood obesity

Outcomes:A profitable & competitive agri-food sector; healthier population; healthier eco-systems

Destination:The most successful good food systems on the planet