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The iPhone Pez Dispenser Opportunity

The iPhone Pez Dispenser Opportunity. iPhones everywhere!. All praise the iPhone(?). The PEZ iPhone market, 2013. 100,000 people will buy a device that attaches a PEZ dispenser to their iPhones You have an initial budget per team of $10,000 to sell these devices

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The iPhone Pez Dispenser Opportunity

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  1. The iPhone Pez Dispenser Opportunity

  2. iPhones everywhere!
  3. All praise the iPhone(?)
  4. The PEZ iPhone market, 2013 100,000 people will buy a device that attaches a PEZ dispenser to their iPhones You have an initial budget per team of $10,000 to sell these devices Contract manufacturer prices based on order size More than 1,000 = $1 per unit More than 5,000 = $0.75 per unit More than 10,000 = $0.50 per unit
  5. Price/demand forecast for target market
  6. Rules Your team has $10,000 budget Total market size is 100,000 people Estimate advertising expenses and desired inventory amount Inventory costs per unit drop with higher order amounts Advertising expenses break ties between teams First mover advantage matters in this competition
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