The iPhone Pez Dispenser Opportunity - PowerPoint PPT Presentation

the iphone pez dispenser opportunity n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The iPhone Pez Dispenser Opportunity PowerPoint Presentation
Download Presentation
The iPhone Pez Dispenser Opportunity

play fullscreen
1 / 7
The iPhone Pez Dispenser Opportunity
103 Views
Download Presentation
thuy
Download Presentation

The iPhone Pez Dispenser Opportunity

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. The iPhone Pez Dispenser Opportunity

  2. iPhones everywhere!

  3. All praise the iPhone(?)

  4. The PEZ iPhone market, 2013 • 100,000 people will buy a device that attaches a PEZ dispenser to their iPhones • You have an initial budget per team of $10,000 to sell these devices • Contract manufacturer prices based on order size • More than 1,000 = $1 per unit • More than 5,000 = $0.75 per unit • More than 10,000 = $0.50 per unit

  5. Price/demand forecast for target market

  6. Rules • Your team has $10,000 budget • Total market size is 100,000 people • Estimate advertising expenses and desired inventory amount • Inventory costs per unit drop with higher order amounts • Advertising expenses break ties between teams • First mover advantage matters in this competition