THE ART OF ENGAGEMENT DATA: TELL A STORY YOUR BOSS WANTS TO READ Michelle Spitzer – Dynamic Communities Lauren Wolfe – Higher Logic Lila Elliot – Higher Logic
Session Road Map Infographic Engagement Game How Dynamic Communities uses Infographics Infographics Examples and Ideas Create and Share Your Own Infographics
The Infographic Engagement Game Help us build an infographic during this session! Owl = questions Leaf = takeaway Sharpies & double-sided tape are up front
How Dynamic Communities Uses Infographics Michelle Spitzer
About Dynamic Communities • Manage the User Groups for Microsoft Dynamics® AX (AXUG®), Dynamics CRM (CRMUG®), Dynamics GP (GPUG®), and Dynamics NAV (NAVUG™) • 30 remote staff • 25 full-time; 5 part-time
540Webinars 11,850Member Companies 8,550CollaborateDiscussions 40,000Individual Members 21%Growth inMembership 32%Growth inSummit Attendance 214AcademyClasses 24Global Branches 77Special Interest Groups 116Regional Chapters
Our Connected Communities • One community per UG • “XXUG Collaborate” • Launches • CRMUG – Oct 2012 • AXUG & GPUG – March 2013 • NAVUG – June 2013
Tracking Our Communities’ Success Engagement Adoption Are members logging in? Are they participating?
Share Information Take Action • Determine your success metrics • Share with everyone • Email • PowerPoint • Infographics • Nurture your community • Get others on your staff engaged • Measure and monitor – what activities have an impact?
1 MILLION 21% Pages Per Day 5,908 25% 2013 Microsites 18 MillionMembers 111,053 2,500,000 30 million 355,000 Communities Discussion Posts Library Entries Emails Per Month 52% 23% 67% 36%
179 Valuable Sponsors Over 18,000 Cups of Coffee Ordered 434 Awesome Speakers 3,022 Registrants How Many UG Summits Have You Attended? 20,000+ PPT Slides Loaded on Collaborate Top 5 Industries of Attendees 1= 61% 2 = 18% 3= 9% 4 = 5% 5+= 7% Manufacturing Summit & Forum by the Numbers Services 385 Collaborate Discussions 75,000 Square-foot Expo Hall Wholesale/ Distribution 718 Academy Onsite Participants HealthCare 1 Elevating Keynote Speaker Non-Profit 763 Engaging Sessions
Michelle SpitzerDirector of MarketingDynamic Communitiesmichelle@dynamiccommunities.com@michellespitzer
InfographicsExamples & Ideas Lauren Wolfe
Piktochart Tips Why infographics? http://piktochart.com/tour/whyinfographics Download the eBook - http://piktochart.com/resources/e-book Read the FAQ page - http://piktochart.com/support/faq-v3 Be inspired by examples - http://piktochart.com/gallery/showcase Search the Forum - https://piktochart.zendesk.com/forums Share information in a new way – and remember to enjoy the creative process!
Lauren WolfeInteractive Marketing & New MediaHigher Logiclauren@higherlogic.com@LaurenAWolfe
Create & Share Your Own Infographics Lila Elliott
Major to Career Pathways for Oberlin BA Recipients 1970-2009 • Ross Peacock, Assistant VP, Institutional Research and Planning, Oberlin Office of Institutional Research • Infographic created using Circoshttp://circos.ca which was designed for genomic research • Link to interactive inforgraphic
Hands on Time! Gather three data points Create an account on Piktochart Select a template and start designing Use your Owls and Leavesto post questions Don’t worry about finishing everything, this session is a starting point Reference the attached Infographic Exercise Guide for where and how to gather the data used in the HUG infographic We will stop and share examples – upload them to the 2013 HUG Super Forum Resource Library
Lila ElliottManager Client SupportHigher Logiclila@higherlogic.com@Lila_Elliott