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Tourism Development in Non-Metropolitan Russia: Public-Private Partnership and Destination Dynamics

This study explores the dynamics of tourism development in non-metropolitan destinations in Russia, focusing on the role of public-private partnerships. It examines four case studies and discusses challenges and opportunities for tourism in these regions.

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Tourism Development in Non-Metropolitan Russia: Public-Private Partnership and Destination Dynamics

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  1. TOURIST DESTINATION DYNAMICS IN RUSSIAPublic-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

  2. TOURIST DESTINATION DYNAMICS IN RUSSIAPublic-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

  3. TOURIST DESTINATION DYNAMICS IN RUSSIAPublic-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se • Introduction: Tourism in non-metropolital Russia • Reconceptualising tourist destinations • Four case-studies: Resources, actors and collaboration • Conclusion: Tourism in not-so-cold climates

  4. RECONCEPTUALISINGTOURIST DESTINATIONS Actor groups and institutions in destination development. Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, 57, 1-2 Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  5. Four case-studies of non-metropolititan tourist destinations in Russia • Expectedkeychallenges • Mainly regional/national market • Polarised private sector: large/small firms • Emerging national framework for regional tourismdevelopment, unevenlyimplemented • Sources: Braden/Prudnika 2008, Mouraview/Kakabadse 2014, Usenyuk 2008, Burns 1995 Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  6. Resources, actors and collaborationTOMSK Business tourism: • Knowledge institutions • Cultural heritage Private enterprises emerging, inter-firm collaboration, university as proactive event-maker Regional government fragmented, local government disinterested Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  7. Resources, actors and collaborationIVANOVO Culturaltourism: • Heritage, old/recent • ‘Golden ring’/Moscow SME collaboration emerging, diversification from textiles Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  8. Resources, actors and collaborationKEMEROVO Winter tourism: • Ski resorts • Ski events SME collaboration emerging, diversification from textiles Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  9. Resources, actors and collaborationALTAY Mountaintourism: • Nature/adventure • Heath/spa Private enterprises emerging, growing private spa sector, foreign investment in gambling Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  10. CONCLUSIONTourism in not-so-cold climates • Case studyconclusions • Diverse enterpreneurs: Large private firmsvs. Small providers • Diverse multi-levelgovernance of tourismdevelopment • Weak regions/destinations caughtbetween private sectorprioirities and Russian Federalinitiatives • Fragmentation vs. strategicfocus • Other ?? • Furtherperspectives • Uncertainty of national framework for public-private collaboration • Importance of domestic (ratherthan international) market • Accessability(transport, language) • Strong image of Russia/Siberiacomplicates international re-branding Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

  11. More on tourism in Siberia… Henrik Halkier - halkier@cgs.aau.dk Dieter Müller - dieter.muller@geography.umu.se With thanks to colleagues in Tomsk, Ivanovo, Kemerovo and Altay http://tempus-tourism.tpu.ru/ http://www.tempus-tourism.aau.dk/ Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

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