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“How People Use Television” A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers. Cable’s Unique Product Attracts Viewers % Describe Programs Usually Watch on “Broadcast” or “Cable” Networks. Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks.

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how people use television a qualitative comparison of cable tv viewers and broadcast tv viewers

“How People Use Television”A Qualitative Comparison of Cable TV Viewers and Broadcast TV Viewers

slide2

Cable’s Unique Product Attracts Viewers% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks

Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

slide3

Viewers Strong Attachment to Cable Programs% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks

Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

slide4

Cable Delivers Viewer Connections% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks

Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

slide5

Ads Work on Ad-Supported Cable% Describe Programs Usually Watch on “Broadcast” or “Cable” Networks

Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

slide6

Brands are Sold on Ad-Supported Cable % Describe Programs Usually Watch on “Broadcast” or “Cable” Networks

Source: CAB How People Use TV Study; Feb/March 2004 – SRI/Knowledge Networks

cab s how people use tv study understanding viewer s relationship with television
CAB’s How People Use TV StudyUnderstanding Viewer’s Relationship with Television

Methodology

  • Sample: More than 2,000 Adults 18-64; More than 2,500 programs investigated
  • Methodology: 26 Minute RDD Telephone Interview on Yesterday Evening 8P-1A Viewing
  • Conducted by SRI/Knowledge Networks
  • February – March 2004