slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49 , F25-54) PowerPoint Presentation
Download Presentation
Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49 , F25-54)

play fullscreen
1 / 3
Download Presentation

Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49 , F25-54) - PowerPoint PPT Presentation

sukey
121 Views
Download Presentation

Ranked Top 20… National (A18-34, A18-24, F18-24, F18-34, F18-49 , F25-54)

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Is the destination for younger viewers! Glee skews to key advertising demos! Its viewers are more likely than the TV population to own their own home, have kids under 12 and a household income over $100k • Ranked Top 10 Nationally and in the Meter Markets across a number of key younger demos • Ranked Top 20… • National(A18-34, A18-24, F18-24, F18-34, F18-49, F25-54) • Toronto(A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) • Calgary(A18-24, A18-34, A18-49, A25-54, F18-24, F18-34, F18-49, F25-54) • Edmonton (A18-24, A18-34, F18-24) • Vancouver(A18-24, A18-34, F18-24, F18-34, F18-49, F25-54) Viewers of Glee are more likely than the population to... • Own a touchscreen tablet or e-reader (116), smart phone (115) and to have spent $100+ online in the past year (119) • Have spent $50+ on face & body skincare (134) or make-up (114) in the past month and $500+ on women’s clothing in the past year • Have consumed coolers (140), mixed drinks (142), wine (112), spirits/liquor (119) or vodka (142) in the past 6 months • Have gone to the movies in the past week (133), and bought 3+ DVDs in the last 3 months (117) • Reward themselves with a snack (121), including: pretzels (135), chocolate bars (113), popcorn (115) and chewy candy (137) PMB 2013 Fall 2-Year Readership and Product Database/English Canada Index based on Comp% of A18-54 vs. population Source: BBM Canada PPM Data, FL13 STD (Sep9-Oct27/13)-confirmed data, M-Su 2a-2a Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521

  2. Global`s Sunday Animation Line-Up Reaches over 2.6 million people each week** • Renewed for Season 5 • National: • Top-20 Performer (M18-34) • Up 15%-50% vs. Fall 12 • Overachieving vs. estimates • Toronto: • Top-20 Performer (M18-24, M18-34) • National: • Meeting estimates • Toronto/Edmonton: • Top-20 Performer (M18-24) • Calgary: • Top-20 Performer (M18-24, M18-34) * The Simpsons, Bob’s Burgers, Family Guy, American Dad: Su 8p-10p Global’s Sunday Animation line-up skews male and heavily towards key advertising demos. Viewers also have higher household incomes. • Renewed for Season 11 • Calgary: • Top-20 Performer (M18-24, M18-34) • Renewed for Season 26! • National: • Top-10 Performer: (A18-34 , M18-24, M18-34) • Top-20 Performer: (M18-49, A18-24, F18-34) • Overachieving vs. estimates • Toronto/Calgary • Top-10 Performer: (M18-24, M18-34) • Top-20 Performer: (M18-49, M25-54) Source: BBM Canada PPM Data, FL12 STD (Sep10-Oct28/12). FL13 STD (Sep9-Oct27/13)-confirmed data, Total Canada ** Ind. 2+ + AvWkRch(000) Toronto - T 416.967.1174 F 416.960.0971 Montréal - T 514.525.1133 F 514.525.1355 Vancouver - T 604.422.6422 F 604.422.6521

  3. SNL: Canada’s Most Watched Late Night Program!* • Reaches over 1.6 million viewers each week! (2+) Attracts a younger consumer with almost 30% of the audience between 18-34 Now in its 39th season! Guests have included Tina Fey, Miley Cyrus, Bruce Willis and Lady Gaga. Source: BBM Canada PPM Data, FL13 STD(Sept 9 2013 – Nov 3 2013),*(A18-49, A25-54, F18-49 & F25-54), Late night based on 1130p-4a /Reach based on AvWkRch(000), Total Canada, Ind2+,