Universal Design for Learning. Multiple. Means. of. Action. and. Expression. By: Jayne Bowen. Topic: Spectrum’s Pencil Company - The student will advertise their company’s pencils through multiple means of action
By: Jayne Bowen
The student will use a variety of media and formats to communicate
information and ideas effectively to multiple audiences.
The student will listen critically and express opinions in oral presentations.
WRITE FOR THE CURE
The creative advertisements from the companies paid off in the end, and the presidents from each company presented a check in the amount of $1,163.95 to the Leukemia & Lymphoma Society!
Below is a photo of two students practicing their choreographed routine . They took the karaoke music version of Just Dance by Lady Gaga, and they wrote a song to advertise their company’s pencils. The song was video taped and broadcasted on our school news network. To watch the video, please proceed to the next slide.
Computerize Graphics depicting the company’s slogans
This was an interesting result. The two advertisements are from two different companies, in two different grade levels. Each company designed a pencil based on the video game, Call of Duty: Black Ops. Here are the results.
Call of Duty
Call of Duty
The Di Penci Code Pencil Company expressed their knowledge in two successful ways: They wrote and performed their catchy jingle on the morning announcements, and…
…the company members also created several eye-catching posters that were displayed throughout the school.
Students were given several options to express their ideas by creating original advertisements for their pencil companies.
- poems – skits – songs – jingles – drawings
- computer graphics – speeches
As you can see, a variety of computer graphics utilizing images, company names, logos, and clever quotations were designed.
Due to the noise level in the cafeteria, the students knew it would be very difficult to hear their advertisements, and they came up with another way to express their advertisements.
The following video depicts two members of the Write for You Pencil Company advertising their pencils in Spanish. The video was a huge success, and the company sold out the day after the commercial aired!
El Lapiz! Students designed a pencil in Spanish to appeal to the students taking Spanish in all three grade levels.
YouTube Video: …And My Pencil!
I found this YouTube video to provide an example for means of expression. The video was created to motivate students for the MSAs, the Maryland State Assessments by using pencils. I wanted to give students a sample of what they might create utilizing the combined skills of writing, singing, music, and movement to advertise their pencils. The video incorporates music, students in the classroom, and the use of pencils.
Click the link to see the rap!
Here’s another creative way student chose to express their pencil slogan. The pencil slogan Lead It Rock, is shown above. Below is the actual pencil in metallic green.
Here a just a few of the pencils the students designed to market. Each company created a variety of advertisements to promote their pencil slogans.