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The Generational Imperative. with Chuck Underwood. How Generations Happen. 3 Truths. Formative years mold core values. Five living generations. Generational values guide decisions. GenX. Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: 58,541,842

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Presentation Transcript
slide1

The

Generational Imperative

with

Chuck Underwood

slide2

How Generations Happen

3 Truths

  • Formative years mold core values.
  • Five living generations.
  • Generational values guide decisions.
slide3

GenX

Birth Years: 1965 – 1981

Current Age: 27 to 43

# born: 58,541,842

Formative Years: ’70s, ’80s, ’90s

slide4

GenX

“We’re not what

you thought.”

(1997)

slide5

GenX

  • “all about survival”
  • Divorce
  • Time-poor parents
  • Permissiveness
  • Mobile Society
slide6

GenX

“a rising tide of mediocrity…

that threatens our very future…”

A Nation At Risk

1983

slide7

GenX

“… disturbing inadequacies in

the way the educational process

is conducted”

A Nation At Risk

1983

slide8

GenX

Core Values

Independence

Self-reliance

Distance from older generations

Marriage is disposable

Us-Against-Them

slide9

GenX

Media Isolation

Radio

Television

slide10

GenX

From media togetherness to media isolation

slide11

GenX

THE COMPUTER GENERATION

slide12

GenX

Self-focused

Peer-focused

Appreciate parents’ hard work

slide13

GenX

African-American X’ers

Post-Civil-Rights

Careers

Suburbs

Black/white gap shrinking

slide14

GenX

The Cosby Show

1984 to 1992

slide15

GenX

A Different World

1987 to 1993

slide16

GenX

1986

MLK Holiday

slide17

GenX

(1991)

“Their mothers used drugs, and now it’s the children who suffer”

slide18

GenX

Strong female generation

Males seek identity, masculinity

slide19

GenX

Fight Club (1999)

slide20

GenX

TV spot - Secret Deodorant

slide21

GenX

TV spot – Best Buy

slide22

GenX

X’er Men: Female Denigration

Television programming

Advertising

Music

Video games

slide23

GenX

TV spot – Miller Lite

slide24

GenX

TV spot – Hummer

slide25

GenX

Formative Years

Unimpressed with authority

Cynical towards older generations

Distrustful of major institutions

Disempowerment

Disengagement

slide26

GenX

“How can we repair all the damage

we inherited?”

Winona Ryder

Reality Bites

slide27

GenX

Today

Save the neighborhood

No ideology / pragmatic

Make marriage work

Be there for children

slide28

GenX

“Why more young moms are opting out of the rat race”

slide29

GenX

Xers In The Workplace

Creative, entrepreneurial

Self-reliant

Survival of the fittest

Technologically savvy

Time-efficient

slide30

GenX

Xers In The Workplace

Individualistic, results-oriented

Self-focused rather than team

Don’t expect/promise loyalty

“Career free agents”

slide31

GenX

Xers In The Workplace

Comfortable with change

At ease with co-worker diversity

Open-minded

slide32

GenX

Xers In The Workplace

Career gender benders

Willing to work hard

Want to make money, succeed

Seek work/play balance

slide33

GenX

Xers In The Workplace

Might be skeptical of elders

Might be skeptical of large organizations

View jobs as steppingstones, temporary

slide34

GenX

Xers In The Workplace

Like start-ups, small firms

Might choose city first, then job

Might not socialize with co-workers

slide35

GenX

Xers In The Workplace

Don’t buy “pay-your-dues”

Demanding: want it fast

Seek skill-building opportunities

Seek respect and input

What’s in it for me?

slide36

GenX

Recruiting X’ers

Describe assignment in detail

Explain time demand !

Can you describe career path?

Be tech-forward

Enhance their skill-set

Reward individualism, creativity

slide37

GenX

Managing X’ers

Offer mentoring

Give individual and specific feedback

Don’t dominate – let them in !

Build their “toolbox”

Quantify their performance

slide38

GenX

Managing X’ers

Be alert for: attitude towards ethics

Be alert for: self-focus

Be alert for: cynicism, pessimism,

distrust

slide39

GenX

Managing X’ers

Flexible schedules for parenting?

Number of single dads growing

Enhance maternity/paternity leave ?

Help them deal with time-poorness

slide40

GenX

Managing X’ers

Teach accountability

Teach business courtesy

Teach interpersonal skills

Teach them about other generations

slide41

GenX

Managing X’ers

Judge by merit, not seniority

Create fun atmosphere

Let them discover solutions their way

slide42

GenX

X'ers Rising

slide43

Millennials

Birth Years: 1982 – Present

Current Age: birth to 26

# Born: 80,000,000+

Formative Years: 1980s to 2010s

slide44

Millennials

Optimistic and enthusiastic

Respectful of authority

Focused on education

Close relationship with parents

slide45

Millennials

TV spot – Coca Cola

slide46

Millennials

Grade pressure

Time pressure

Adult-supervised

slide47

Millennials

Team players

Community-active

Declining teen social pathologies

slide48

Millennials

“The September 11th Generation”

slide49

Millennials

“Katrina”

slide50

Millennials

High School Community Service

1984: 900,000 Students

2003: 6,200,000 Students

slide51

Millennials

“Today’s teens are helping others in record numbers.”

slide52

Millennials

TEEN SOCIAL PATHOLOGIES DECLINE WITH MILLENNIALS

slide53

Millennials

Spirituality Rising

“Young people want to know something bigger than themselves.”

Marcus Robinson, college senior

TIME

slide54

Millennials

Problems

Drug Use: Down, But Not Out

Sex Bombardment By Many Media

Adult-World Ethical Failures

slide55

Millennials

“More college women regularly get drunk.”

slide56

Millennials

Sex bombardment by commercial media

slide57

Millennials

Adult world ethical & moral failures

slide58

Millennials

“Schools react to recent spate of scandals”

slide59

Millennials

Concerns

Over-parented?

Non-creative, non-risk-taking?

Over-stressed?

slide60

Millennials

“Parents who hover too much…”

slide61

Millennials

“My role models, confidantes, weekend buddies”

slide62

Millennials

Grade Pressure

Not creative?

Not risk-taking?

Not independent thinking?

slide63

Millennials

“Nearly 1 in 2 undergraduates will become severely depressed at some time during college…”

slide64

Millennials

Growing rich–poor separation

slide65

Millennials

“At every level of education, they’re falling behind.”

slide66

Millennials

“Girls Are On A Tear.”

“Boys are falling behind.”

slide67

Millennials

Nurtured

Feel Like A Generation

slide68

Millennials

DO NOT CALL US

Generation Y

Echo Boomers

“Those names are upsetting. Nobody I know wants to use them.”

Leslie Milner, Millennial

Millennials Rising

slide69

Millennials

“An Army Of One”

slide70

Millennials

TV Spot – U. S. Army

slide71

Millennials

“Extended Adolescence”

Live at home

Job Sampling

Have fun

Postpone marriage, parenthood

slide72

Millennials

  • College debt
  • Credit card debt
  • Job insecurity
  • Will work 80+ yrs.
  • What’s the rush?
slide73

Millennials

Millennials At Work

Disciplined – good with deadlines

Comfortable with elders

Like team/group environment

Like – and need - clear goals, structure

Optimistic, good spirit

slide74

Millennials

Millennials At Work

Tech-savvy

Want to do job well

Will become competitive career’ists

But seek “work-life integration”

slide75

Millennials

Millennials At Work

Job security sounds pretty good

Old-line organizations appeal

Prefer diverse workforce

Not loyal – yet

slide76

Millennials

Millennials At Work

Seek relevant, meaningful work NOW

Want in on creative decisions

Flawed sense of entitlement

Unrealistic expectations

Crave variety and change

slide77

Millennials

Millennials At Work

Often distracted by technology

Seek highest authority, might ignore chain of command

Require lots of personal attention

slide78

Millennials

Recruiting Millennials

Internships can be effective

Stress organization’s stability

Diversity-friendly

Commitment to individual

Stress civic involvement

slide79

Millennials

Managing Millennials

Strong orientation to ensure good start

Fast immersion into the process

Give structure and clear rules

slide80

Millennials

Managing Millennials

Teach realistic expectations

Soft? Might need “protection”

Reward them with more responsibility

Help them develop clear career path

slide81

Millennials

Managing Millennials

Offer variety

Constant, specific feedback

Criticize them with kid gloves

Use their “we” approach

slide82

Millennials

Managing Millennials

Personalize their work

Teach generational differences

Establish clear rules on tech use

Establish clear rules on dress code

slide83

Millennials

Pro - labor?

Pro - union?

Anti - CEO?

slide84

Millennials

Executive Excess ?

slide85

Millennials

EPIDEMIC OF EXECUTIVE CORRUPTION

slide86

Millennials

“That sucks.”

slide87

Generational Strategy

  • Understand each generation’s unique formative years…
  • Understand each generation’s unique core values…
  • “Connect” with each generation in the workplace, marketplace, and living room.
slide88

Nine Hours

Amazon.com

slide89

Contact Chuck

The Generational Imperative, Inc.

Cincinnati

513 – 221 - 1973

chuck@genimperative.com

www.genimperative.com