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The Generational Imperative with Chuck Underwood

The Generational Imperative with Chuck Underwood. Generational Strategy. Workplace Recruitment Retention and engagement Effective management Training Fulfillment & productivity Employee harmony Succession Planning Leadership Development & Training. Generational Strategy.

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The Generational Imperative with Chuck Underwood

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  1. The • Generational • Imperative • with Chuck Underwood

  2. Generational Strategy Workplace Recruitment Retention and engagement Effective management Training Fulfillment & productivity Employee harmony Succession Planning Leadership Development & Training

  3. Generational Strategy Marketplace Market Research Product Development Marketing Research Marketing, Advertising, PR Selling & Customer/Client Service Instruction/Education

  4. The Generations Dynamic • Formative Years Mold Core Values. • Five Living Generations. • Core Values Guide Decisions.

  5. America’s Generations G. I.’s1901 – 1926 81 + Silents 1927 – 1945 62 to 80 Boomers 1946 – 1964 43 to 61 Gen X 1965 – 1981 26 to 42 Millennials 1982 – present 0 to 25

  6. BOOMERS BOOM!

  7. BOOMERS BOOMERS We Win ! !

  8. BOOMERS Born: 1946 – 1964 Current Age: 43 to 61 # Born: 79,907,84 Formative Years: ’50s/’60s/’70s

  9. BOOMERS “We need idealistic children.” Common Sense Book Of Baby And Child Care Dr. Benjamin Spock

  10. BOOMERS The Consciousness Movement1961 - 1975

  11. BOOMERS Passion. Masses. Idealism.

  12. BOOMERS The Consciousness Movement Civil Rights MOVEMENT FeministMOVEMENT EcologyMOVEMENT War Protest MOVEMENT SexualREVOLUTION DrugREVOLUTION

  13. BOOMERS ‘Nam (1965)

  14. BOOMERS “I have a dream today!” MLK August 28, 1963

  15. BOOMERS “We do not feel like a cool, swinging generation. “We are eaten up by an intensity we cannot name.” Commencement Address Radcliffe College, 1968

  16. BOOMERS Second-Wave Boomers Born 1955 to 1964 Graduate HS: mid ’70s - early ’80s Current age: 43 to around 52

  17. BOOMERS Second-Wave Boomers Missed social activism Don’t feel like Boomers or X’ers Who are we??

  18. BOOMERS Second-Wave Boomers Nuclear family intact Live life to the fullest Unlimited opportunity Career-driven Empowered and engaged

  19. BOOMERS Second-Wave Boomers Believe in meritocracy Individuality Merging of Black & White cultures Forever Young

  20. BOOMERS Second-Wave Boomers Skeptical, but not cynical More money motivated Less optimistic

  21. BOOMERS Adulthood Marriage Parenting Career Mobile Society

  22. BOOMERS In The Workplace Ambushed Fierce competition

  23. BOOMERS Financial Pressure Layoffs Age discrimination Eldercare & childcare Great expectations

  24. BOOMERS “BOOMERS TURN 60”

  25. BOOMERS Bring it on !

  26. BOOMERS The Revised Book Of Life by the boomers

  27. BOOMERS “The country is starved for integrity.” Colleen Rowley TIME (2003)

  28. BOOMERS Skateboard Mom

  29. BOOMERS Mamapalooza

  30. BOOMERS • Aging is mandatory. • Growing old isoptional.

  31. BOOMERS Disney World

  32. BOOMERS Forever young ! Free spirited, boisterous Comfortable in the spotlight Competitive, like to finish first

  33. BOOMERS Disney World TV spot

  34. BOOMERS Baby Boomer Bash Concert Series Boston Pops

  35. BOOMERS Morgan Stanley

  36. BOOMERS Direct mail: assisted living

  37. BOOMERS “It’s time to return the favor.”

  38. BOOMERS Taylor Guitars

  39. BOOMERS Senior Citizen Retiree Aging Golden Years Silver Years Prime Time Mature Never! Never! Never! Never!

  40. BOOMERS Cadillac TV spot

  41. BOOMERS GAP PRINT AD

  42. BOOMERS GAP TV spot

  43. BOOMERS Capital One credit card

  44. BOOMERS Fidelity Investments TV spot

  45. BOOMERS Fidelity Investments

  46. BOOMERS Ameriprise TV spot

  47. BOOMERS Ameriprise

  48. The Generations Dynamic • Understand formative years • Understand unique core values • “Connect” with each generation

  49. Gen X Born: 1965 – 1981 Current Age: 26 to 42 # Born: 58,541,842 Formative Years: ’70s, ’80s, ’90s

  50. Gen X “We’re not what you thought.” TIME (1997)

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