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“R&D Spending Holds Steady in Slump”

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The Left Hand Bandits. “R&D Spending Holds Steady in Slump”. R&D is Key. Major U.S. companies are cutting jobs and wages, but many are still spending on innovation

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Presentation Transcript
r d is key
R&D is Key
  • Major U.S. companies are cutting jobs and wages, but many are still spending on innovation
  • Companies have learned from the past; innovation must continue through tough economic times if companies want to stay competitive in the long run
  • Today’s spending may produce key innovations for recovery
recession innovations
Recession Innovations
  • Great Depression
    • 1933, Miracle Whip
    • 1937, Macaroni & Cheese
    • 1939, Nylon Stockings
  • Present
    • 2000, GE90 Jet Engine
    • 2001, iPod
    • 2003, iTunes Music Store
    • 2004, Motorola RAZR
examples
Examples
  • Microsoft
    • 21% more 4th quarter spending
  • 3M
    • Laid off 4,700 workers/cut capital expenditures 30% yet keeping R&D constant
  • IBM
    • Plans to keep spending the same
  • Corning Inc.
    • Spending to develop better glass for solar energy systems
not a sure thing
Not a Sure Thing
  • Investing dollars does not always insure successful products
  • Companies may not be able to sustain spending
  • Heavy spending does not necessarily mean jumping into brand new markets, instead improving existing products
competition
Competition
  • U.S. companies face competition from India and China as they continue to invest
  • It is predicted that these emerging markets will surpass the U.S. in R&D spending
  • Last year R&D spending:
    • Grew 4% in North America
    • 2% in Japan
    • Fell 1% in Europe
    • Grew 7% in India and China
investing in innovation in a downturn
Investing in Innovation in a Downturn
  • http://online.wsj.com/video/investing-in-innovation-in-a-downturn/D40550A5-0E55-426A-B92A-37951273072E.html
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