MOSAIC Association for Social Inclusion CONNECTING LOCAL CHARACTERISTICS TO LOCAL RESOURCES AND VOULNERABLE SOCIAL GROUPS. C onference »Social entrepreneurship: A vector of Change in the EU«. Goran Miloševič LJUBLJANA 15. April 201 1.
CONNECTING LOCAL CHARACTERISTICS
TO LOCAL RESOURCES
AND VOULNERABLE SOCIAL GROUPS
»Social entrepreneurship: A vector of Change in the EU«
15. April 2011
Utilisation of opportunities
Developmentof social economy is one ofthe most importanttasksofregionaldevelopment in Pomurje. It canprovidenewemploymentand social inclusion.
Quality food production (ecological and traditional),
Renovation and revitalization of cultural heritage,
Environmental care and “Green programmes”,
Social programmes (Care for homeless, Care for older)
Development of new tourist products (Eco-tourism)
Rehabilitation and social inclusion of most vulnerable social groups by employment in Social Economy.OUR STRATEGY IS
Two levels of mentoringstructure (internalandexternal).
Involving experts from different fields (practical knowledge and psychosocial support). – Importance of VOLUNTEERING.
4. Development of brand and marketing
Growing importance of effective marketing.
Importance of local market and tourism.
Joining into the system of regional branding.
Ethical consumption.WORKING ON FOUR LEVELS