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Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012

Co-operating for effective participation in public policy. Positioning for successful partnership in public policy development. Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012. Simple is good. Keep it Simple

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Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012

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  1. Co-operating for effective participation in public policy. Positioning for successful partnership in public policy development Shawn Murphy Manager Government Relations Canadian Co-operative Association November 2, 2012

  2. Simple is good Keep it Simple • If you don’t’ understand it, nobody else will • Nobody is as passionate as you are • Don’t put the cart in front of the horse

  3. You are the Salesperson • Changing public policy is a sales job • Clear messaging: you need to sell inside and outside your sector • You want them to buy into your sale

  4. Your Audience : Three pillars of public policy Politicians Public Servants Your Sector

  5. Politicians • Clear and simple messaging • Do the work for them • What’s in it for them • Find aChampion

  6. Department of Finance Canada www.fin.gc.ca Department of Finance Canada www.fin.gc.ca Public Servants • New federal landscape - DRAP • They are people like you and me • Help them do the work

  7. Your Sector • One message, one voice • Sector buy in • Patience

  8. The secret to effective public policy development There is no magic to public policy development • Perseverance • Time: it may take days, weeks, months, years • Ability to adapt to a changing environment

  9. QUESTIONS?

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