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Continued growth within Video January-March 2005

Continued growth within Video January-March 2005. Ray Mauritsson, CEO. Q1, 2005 Highlights. Total growth, +15% Continued growth within Video, +35% Continued development of product portfolio Partner with HID New sales office in Canada. Axis’ two main product areas.

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Continued growth within Video January-March 2005

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  1. Continued growth within Video January-March 2005 Ray Mauritsson, CEO

  2. Q1, 2005 Highlights • Total growth, +15% • Continued growth within Video, +35% • Continued development of product portfolio • Partner with HID • New sales office in Canada

  3. Axis’ two main product areas Network Video Solutions • Worldwide #1 position • Axis’ largest product area, 75% of sales • Installed base of more than 400,000 units Network Print Servers • Worldwide #2 position • 22% of Axis’ sales • Installed base of more than 2,000,000 units

  4. Financial performance: Q1, 2005 • Net sales: SEK 175 M (152) • Operating profit: SEK 14 M (-5) • Profit before tax: SEK 14 M (-5) Note: 2004 figures IFRS adjusted

  5. Financial performance: Q1, 2005 • Video grew 35% compared with Q1-2004 • Weak development in Print Other Video

  6. EBIT by quarter Q1-05: • Gross margin:52.4% (49.3%) • Operating margin: 8.0% (-3.5%) • Profit margin:7.9 % (-3.6%) Note: 2004 figures IFRS adjusted

  7. Sales Q1, 2005 Asia 24% Video 75% EMEA46% Print 22% Other3% Americas 30%

  8. New products, Q1 AXIS Camera Station AXIS 211A AXIS 221 Day & Night AXIS 241SA AXIS 241QA AXIS 240Q

  9. AXIS Image Enhancer - Example In the fog outside Axis, Lund

  10. Integrated systems • Develop industry’s first open interface and protocol standard (API) • Integrate video and passage control systems • Meet demands of security market

  11. Customer segments Transportation Bank Industrial Retail Government Education

  12. Customer case – Newport School, England “Having the right infrastructure in place is vital for development of innovative solutions. The combined solution, should save the council more than 75,000 pounds per year.” ~Phil Cox, Principal Consultant, Newport Council

  13. Technology shift is accelerating

  14. Video sales, 1998-2004

  15. Outlook 2005 Outlook 2005 • Continue the development of partnerships • An aggressive product road map Long term goals (3-5 years) • 20% average annual growth • 10% profitability • Equity ratio > 50%

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