CHANEL. Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis. History. Gabrielle “Coco” Chanel Started in 1909 Known for simple and classic looks. Chanel No. 5. Introduced in 1922
Jessica Bercier-History and Competitors
Liu Paisha-Sasha-Industrial Analysis
Shu Yue-Alice-SWOT Analysis
The profit shrink ,especial in cosmetics
Disorder competition in international market
France & US
France : profit down from 2007 to now
US: 0.8% growth in 2007
*cosmetics sales increase just 3.6% in 2006, not a great change in 2007
In China, the customs added 60% to the cost of goods
Compare western countries and China on perfume preference
Difficult to distinguish
In every corner, especially in developing countries
Pay more attention to emerging markets
Some brands are just in developed cities, not yet found in small cities, or developing countries
Reducing the price---- cost of good
Currently, the cost is too high for average citizens who want to buy it
Expand the man cosmetics market continually
Currently, not universal like woman cosmetics
A. Partnerships with Local Companies
B. Positive Influences by Celebrities
Youngster Orientation Strategy
Think Pink collection-Asia exclusive
Advertising for Chanel No.5
Shifting Products into Malls
Chanel production is known for its quality. Some of the cloth is exclusively owned by Chanel.
Camellia is an important design factor in Chanel’s design.
Chanel’s logo is two C together which has become one of the most recognized labels in the world.
The Chanel Chief Designer who is leading Chanel to another peak in its fashion development.
No5, No19, COCO, Cristall，ALLURE , CHANCE, and N°22, CUIR DE RUSSIE, GARDENIA, BOIS DES ILES, UNE FLEUR DE CHANEL and Chanel male perfume: Allure .
From history to nowadays
Faces opportunity and challenges