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IAB Ad Technology Council. OpenRTB Group Meeting April 9. IAB Co-chairs Bill Simmons, DataXu Roland Cozzolino , MediaMath Neal Richter, Rubicon Project April 8 , 2013. OpenRTB Mission. Opportunities and risks

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openrtb group meeting april 9
IAB Ad Technology Council

OpenRTB Group MeetingApril 9

IAB Co-chairs

Bill Simmons, DataXu

Roland Cozzolino, MediaMath

Neal Richter, Rubicon Project

April 8, 2013

openrtb mission
OpenRTB Mission
  • Opportunities and risks
    • Accelerate growth of programmatic buying by providing a reference API for buyers and sellers
    • Normalize ad tech terms used in RTB to prevent common technology/business blockers (example: confusion about seats, members, buyerID, dealID etc.)
    • Increase quality and safety by including QAG compliance into OpenRTB
    • Provide standardized way of providing publisher information to buyers
    • Seek out and standardize emerging processes in Ad Tech near the RTB ecosystem
  • Discussion
    • Need to be clear that IAB is not forcing all RTB buyers to standardize. Participation is optional.
april 9 th meeting agenda
April 9th Meeting Agenda
  • News & Updates
  • Governance policy
  • OpenRTB 2.1 Feedback?
  • OpenRTB 2.2 Proposals
    • PMP/Deal
    • Mobile & Video Attributes/Values
  • Other Projects
    • Survey
    • Order Automation standard
    • DealID bidding best practices
    • General Documentation
news and updates
News and Updates
  • IAB Ad Tech Council meeting
    • 40+ People
    • 6 Major initiatives
      • Consumer experience (Malware, Ad quality, Native Ads)
      • Data standards (data definition and passing)
      • eBusiness (order and invoices XML)
      • Future of the Cookie (evolution of cookie)
      • 3Ms/Viewable Impressions
      • OpenRTB
  • Evangelism of 2.1
  • Open Source Bidders
openrtb governance
OpenRTB Governance

The group is considering a proposal to establish formal policy for open governance.

  • Modeled after Apache policy
  • Co-Chairs (Participating with IAB)
  • 3 Levels
    • Project Management Committee
    • Committers (Voting members)
    • Contributors
  • Decision Process
  • Open Questions
roles of pmc and committers
Roles of PMC and Committers
  • Responsibilities of PMC
    • Granting Commitership
    • Accepting approved changes
    • Publisher of the Spec
    • Co-Chairs are liaisons to IAB
  • Responsibilities of Committers
    • Vote on proposals
    • Technical leadership of Spec
  • Responsibilities of Contributors
    • Make suggestions
    • Bring ‘use cases’ to the group
    • Advocate usage and adoption
    • Answer questions of others
  • Initial PMC (Proposed)
    • Bill Simmons
    • Neal Richter
    • Jim Butler
    • Jason Shao
    • PravinSavkar
    • Seth Yates
    • IAB Observer (non voting)
  • Initial Committers
    • TBA
decision process
Decision Process
  • Anyone proposes an extension/change
  • Change should be reasonably detailed with use-cases
  • Open discussion period
  • Committer call for a vote at conclusion of discussion
    • Votes can break ties/conflicts and approve changes
  • Lazy consensus of committers
    • Three yes/+1 and zero no/-1
    • One vote per company/entity
  • PMC accepts vote and implements change
    • PMC has the right under extreme circumstance to send it back for changes.
  • Release Candidate published when sufficient changs accumulate
  • IAB will review new Spec for official release
    • 30 day comment period
openrtb 2 2 mobile video
OpenRTB 2.2 Mobile/Video
  • API (MRAID)
    • Enumeration
    • Assumption of 1.0
    • Expand into different levels
  • Adopt Apple’s AdvertiserID
  • More Device types
    • Mobile vs Tablet
  • Hashed MAC Addresses
    • md5 and sha1
  • Creative API Declarations
  • Use cases and patterns?
  • TODO: Write spec
openrtb 2 2 dealid
OpenRTB 2.2 DealID
  • Standardized DealID extensions
    • DealID
    • Buyer/SeatID
    • Floor price
    • Deal class/priority
  • There are many variant DealID extensions to RTB, yet no clear semantics nor consistency.
  • Best Practices document for bidding and exchange logic
  • Use cases and patterns
order automation api
Order Automation API
  • Common standard for inventory packaging and Order automation
  • Supports ‘programmatic guaranteed’
  • Supersedes March 2012 AIDA draft for inventory packaging API.
  • The ‘Order/Deal’ desperately needs standardization to complement DealID standardization
open source bidders
Open Source Bidders
  • OpenRTB compliant open source bidder implementation
  • DataCratic released RTBKit in Feb.
    • http://rtbkit.org/site/
  • GitHub projects
    • https://github.com/openrtb/openrtb2x
    • https://github.com/EigenDog/openrtb
    • https://github.com/if6was9/openrtb
other projects
Other Projects
  • Implementers Survey
  • Call for 1.0 migration?
  • OpenRTB 101 for Non-geeks
  • Protocol Validation service
  • Whitepaper reviewing the RTB protocols vsOpenRTB?
  • Server2Server API Migration to OpenRTB?