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IEEE Hiroshima Section Membership Development Strategy & Plan

IEEE Hiroshima Section Membership Development Strategy & Plan. Dr. Takehiro Fukushima Membership Development Activity Chair Hiroshima Section fuku@c.oka-pu.ac.jp Dr. Masashi Hotta Chair of Hiroshima Section mhotta@ieee.org. Topics. IEEE MD Strategy Section Situation Section MD Plan.

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IEEE Hiroshima Section Membership Development Strategy & Plan

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  1. IEEE Hiroshima Section Membership Development Strategy & Plan Dr. Takehiro Fukushima Membership Development Activity Chair Hiroshima Section fuku@c.oka-pu.ac.jp Dr. Masashi Hotta Chair of Hiroshima Section mhotta@ieee.org

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Hiroshima Section

  7. Hiroshima Section Total Members Since Year 2000 Formation Date: 14 November 1998

  8. IEEE Hiroshima Section Membership31 December 2011

  9. SWOT – Section’s Member Growth Program

  10. Section MD Plan

  11. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  12. Opportunities for Engaging Existing Members

  13. Opportunities for Engaging Prospective Members

  14. Membership Development Plan

  15. Status Update

  16. In Summary… • Section’s Membership Situation • High retention rate for higher grade members • A small number of Student members • Low retention rate for student members • Thirty-five members are now in arrears • Section MD Plan • Contact with arrears members • Encouragement of the HISS steering committee members to join IEEE • Recruitment of new members using Membership Development kit at the HISS

  17. Problems • It is inconvenient to be a IEEE member without the credit card due to the money transfer. As the custom of Japan, many students do not have any credit cards. If the changes of the payment systemfor member fee, such as the section or council can accept member’s fee with local currency and send the summarizes to HQ, are allowed, the students would be easy to join IEEE. • Some students are hard to find out the advantages to be a IEEE member.

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