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BY Stuart davidson

Learn the power of education-based marketing in building trust with potential clients. Discover how to reach the untapped 67% of your ideal customers through education and convert better. Additional resources available on the website.

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BY Stuart davidson

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  1. Marketing Philosophy Education Based Marketing BY Stuart davidson

  2. additional resources additional resources available from the website... Webinar recording Available soon on the Webinars page. Article “Why You Need An Education Based Marketing Philosophy” More Resources Video training and downloadable resources available from the Coaching area. Www.stuartjdavidson.com

  3. Q&a - Take Notes Please hold all questions until the end of the webinar Make sure you have a pen and paper handy to take notes I'll work through at a fast pace to squeeze as much in as possible Webinar recording will be available on the coaching site within 48hrs Www.stuartjdavidson.com

  4. education Marketing Marketing that educates. Marketing that inspires.

  5. The power of education lies in building trust

  6. Quick exercise Think about someone you consider an influencer or a trusted advisor How do you feel when you think of that person? Make you feel safe? at ease? Inspired? Motivated? When they offer you sincere, heartfelt advice, do you usually follow it? Often, without question? When you take time to educate your potential clients, right inside your marketing, you can start to become one of their influencers. Www.stuartjdavidson.com

  7. The Customer Landscape Www.stuartjdavidson.com

  8. Your Marketing Most marketing, in most industries, is designed to only reach the 3% of people already actively looking for your solution. Most business owners and marketers spend their time trying to win this highly competitive dogfight. Very few people know how to access the 67% of their ideal clients who have the problem they solve – but just need a little education to know they need it. Effective education based marketing informs the huge 67% group of your ideal customer as to why they need you right away. It takes your ideal customers from simply being Open (7%), Aware (30%), or Unconscious (30%), to being actively interested in investing in your solution.

  9. Most businesses fail because they’re in a dog fight for the Tiny 3% of active shoppers

  10. When an Educational focus doesn't work Two important elements: Deliver Value and Position The Sale To reach the 67% of untapped people, you need both... most are missing out because they don't position the sale Www.stuartjdavidson.com

  11. Why you need an education based focus attract trust convert You can attract 67% of the market, instead of only 3% everyone is fighting for. Those who know about you, trust what you have to say and will remain loyal. People listen to and act upon your marketing messages without doubt. Www.stuartjdavidson.com

  12. Education based marketing Key takeaways: • Education leads to inspiration and builds trust • Education marketing positions you as an influencer • Only 3% of potential customers are actively looking for you • Education marketing targets the full 67% of potential market • Education marketing enables you to convert better Www.stuartjdavidson.com

  13. Have your say: Q&A If you haven't done so already, type your question into the message box now.

  14. What's next? Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching area. As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a personalised and private email response back. If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected! EMAIL: contact@stuartjdavidson.com @RealSocialShark www.facebook.com/thesocialshark Www.stuartjdavidson.com

  15. See you next time! Remember to check the coaching website for the webinar video recording.

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