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Strategic Analyst: Shaping Future Directions in Education

Explore the role of a Strategic Analyst in influencing educational strategies using benchmarking and data analysis, ultimately driving decision-making for future growth and success in higher education institutions.

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Strategic Analyst: Shaping Future Directions in Education

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  1. Tuesday 7 June 2011 Woburn House, London Where are we, and where do we want to go?Benchmarking to influence strategy Dr Robin Kirby, Strategic Analyst, University College Falmouth

  2. Strategic Analyst role • Bringing: • Information • Analysis • Environment scanning • Personal insight …into management decision making

  3. Strategic Analyst activities • Policy documents, reports, business plans • Risk management • KPI reporting • HEFCE and funder returns • National Student Survey, DLHE and league table analysis and action plans • Works closely with senior management team

  4. Tools of the trade

  5. Where are we now?

  6. Reality check:competitors / comparators • Student satisfaction • Graduate employability • Levels of demand • Fee levels • External indicators of quality & reputation • Course portfolio performance

  7. NSS benchmarking

  8. Course portfolio review

  9. heidi data for market share

  10. DLHE – in work or further study

  11. Where do we want to go?

  12. Business planning – 5 year targets • Student recruitment – University title • Research Degree Awarding Powers – metrics • Student satisfaction • Employability • Staff profile • Widening Participation • Diversification of portfolio

  13. ‘Digital Drift’ in the creative industries

  14. Regular benchmarking • Course portfolio review • National Student Survey and DLHE analysis and action plans • Reporting on KPIs and Strategic Plan objectives

  15. Project benchmarking • New business planning process • New course development process – market driven • 2012 tuition fees, access agreement, investment programme and value proposition • Funding bids – capital / additional student numbers

  16. Benefits of the role……and the approach • Faster, better quality decision making • Joined up decisions when large projects run concurrently • Challenging the hunch / anecdote / received wisdom • Measuring progress and staying on track • Establishing identity and position in the market

  17. Thank you. robin.kirby@falmouth.ac.uk www.falmouth.ac.uk

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