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STUDENT TO STUDENT LEARNING. Effectively Using PPT for Presentations and Case Analysis. Why Use PPT Presentation Design Importance of Standards Be Innovative. Agenda. WHY USE PPT?. Paper presentations combine the best of written reports and on screen presentations. On Screen Presentation.

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STUDENT TO STUDENT LEARNING


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student to student learning

STUDENT TO STUDENT LEARNING

Effectively Using PPT for Presentations and Case Analysis

agenda
Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

Agenda

I:\CASE\1FINWWW\WEBPD\PPTSTDS.PPT

slide3

WHY USE PPT?

Paper presentations combine the best of written reports and on screen presentations

On Screen Presentation

Paper Presentation

Reports

Powerpoint can be used as a blank canvas to develop the best method for communicating your ideas. PPT also allows you to blank slide your answer to check logic

Lots of words and detail

Little use of visual images

Linear structure

Mix of words and visual images

Allows innovative use of text and visuals to convey idea

Supports variety of structure

Few words with summary phrases

Large use of visual images

Variety of structures

blank sliding helps direct analysis and focuses the development of your presentation

WHY USE PPT?

Blank sliding helps direct analysis and focuses the development of your presentation

Research & Data Gathering

BlankSliding

Issues and

Questions

  • Text document
    • This lays out the organization and individual messages in bullet point format
  • Analytical blank slide pack
    • Shows what data is necessary to derive the answer to a question
  • A full scale pack, generally with tags
    • The structure, message, and method of supporting the message with facts is laid out

Presentation

Analysis

Case Situation

Summarize the results of your analysis into a form to communicate to others and yourself

Cases supplied by lecturer

Discussion Questions

Read the case, taking notes of important factors with the discussion questions in mind

The blank slide lists the hypotheses and structure of how you plan to answer the questions

Review the data and numbers to prove or disprove your analysis

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agenda5
Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

Agenda

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there are several variables that need careful consideration

Key Elements of a Presentation

Content

Design

Delivery

PRESENTATION DESIGN

There are several variables that need careful consideration
  • Structure
    • Think about it early
    • Make it the arbiter of content
    • Make every slide reinforce the structure
  • Simplicity/clarity
    • Simple is good (it's easier to communicate)
    • Its easier to go into greater detail than to de-confuse into greater simplicity
  • Brevity
    • If the situation demands it, brief is good (it's easier to communicate)
    • Shorter means easier to control (in logic, in communication and in preparation)

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there are several approaches to presentation design

PRESENTATION DESIGN

There are several approaches to presentation design

Alternative

presentational

designs

Data first

Answer first

"Pyramid Structure*"

Chart

Storyline

descriptions

Note: * developed by Barbara Minto (McKinsey)

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pyramid structures follow a logical flow which is often in line with an issue driven workplan

PRESENTATION DESIGN

Pyramid structures follow a logical flow which is often in line with an “issue driven” workplan
  • The overall problem is broken down into component parts
    • divided into intellectually manageable pieces
    • responsibilities are easily allocated to individuals
  • The parts should be mutually exclusive (i.e., no overlaps, no gaps) to avoid confusion in the logic
  • Solving the parts should solve the overall problem
  • As the case progresses the problem or issue statements can, and should be, replaced by hypotheses and ultimately recommendations and justifications

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in fact there are two fundamental types of pyramid structure

PRESENTATION DESIGN

In fact, there are two fundamental types of pyramid structure

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the data first approach is also often used

Demand

Supply

Company Impact

Summary /

Answer

PRESENTATION DESIGN

The “data first” approach is also often used

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for example a simple data first presentation structure could be

Rapid growth in

Existing

Company can

demand in the

competitors

overcome

new sector is

are making

barriers to

being driven by

attractive

entry

deregulation

returns

New market is

attractive and company

has sufficient

capabilities to ensure

profitable entry

PRESENTATION DESIGN

For example, a simple “data first” presentation structure could be ...

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agenda12
Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

Agenda

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slide13

IMPORTANCE OF STANDARDS

Microsoft’s PPT standards are more aligned to visual rather than written presentations hence it is necessary to customise some slides for your purposes

  • Charts
    • Colours in charts need to be consistent in usage
    • MS charts often look flimsy and unweighted, strengthen lines and match
  • Colours
    • Choose your color standards carefully
    • Think about three groups of two colors, each with a main dark color and lighter alternative. However all colors should fit with each other
    • Be CONSISTENT
  • Visuals and Boxes
    • Make sure boxes with a similar purpose are the same size and shape
    • Ensure clip to grid is ON
  • Tables
    • Decide if you are going to do boxes in ppt or paste in a word table
    • Word tables are easier but harder to make look “right”
  • Quotes
    • Put in “XXX” and reference the line below
other tips on the use of colour

IMPORTANCE OF STANDARDS

Other tips on the use of Colour
  • Although the colours should be selected to go with each other, presentations look better if the number of different colours on most pages is kept to two or three
    • alternatively use different shades of the same colour, for example in a stacked bar
  • Large areas of the mustard colour are not advised
  • The following are suggestions. Use sparingly, and bare in mind the aesthetic tastes of the manager / consultant
    • Large areas of colour can be made more interesting using a two-tone shade that fades from one colour to another e.g.
  • If companies, countries, products, or people appear on several pages in the same presentation it is a good idea to adopt a colour code whereby the same colour always represents the same party
    • this is particularly important where there are two graphs on a page

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all slides are based around a simple premise

IMPORTANCE OF STANDARDS

All slides are based around a simple premise

Key Idea

Supporting Data

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even ones from mckinsey

IMPORTANCE OF STANDARDS

Even ones from McKinsey

Key Idea

Supporting Data

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or bcg

IMPORTANCE OF STANDARDS

Or BCG

Key Idea

Supporting Data

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at an advanced level your template may involve a few other components

IMPORTANCE OF STANDARDS

At an advanced level your template may involve a few other components

Page Header that Links to Agenda Item

Notes and Sources

File Path

Organizational Logo

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a template system only needs a few slides to be effective

IMPORTANCE OF STANDARDS

A template system only needs a few slides to be effective

Core Slides in Your Template

Additional Slides in Your Template

  • Title slide, course, case, date
  • Agenda slide
  • Word slide
  • One page chart
  • Chart and words
  • Two charts
  • Title only blank slide
  • Two text boxes
  • Table
    • Boxes
    • Word paste
  • Organisational chart
some personal biases in presentations

IMPORTANCE OF STANDARDS

Some personal biases in presentations
  • Clip art….
  • Points flying in from all angle and other fancy tricks to reveal material
  • Inappropriate or borderline useful supporting visuals
  • Dark backgrounds for a presentation that is meant to be printed
  • Not resizing from onscreen show to letter
agenda21
Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

Agenda

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slide22

INNOVATION

Again in some situations it is useful to think about the slide as a blank canvas with which to convey your ideas and knowledge
  • In some situations creating an entirely new slide concept can be the best way to convey a complex idea or interaction
  • Do not be limited by the boundaries of your template set
a more creative approach may sometimes be appropriate

PRINCIPLES

A more creative approach may sometimes be appropriate

Ice-Skating

Youth £13

Corporate £11

Family £9

Cinema

Youth £12

Group £12

Family £7

Bingo

Youth £13

Group £13

Family £13

Bowling

Youth £24

Corporate £22

Family £15

Go-Karting

Youth £42

Corporate £42

Family £23

Greyhound Racing

Youth £37*

Corporate £62*

Family £43*

Afternoon Racing

Youth £43*

Corporate £65*

Family £38*

Note: Activity venues in the South London area. Prices include entry, food drink and amusements where appropriate. * denotes cost including betting - see appendix for quoted average betting losses

Source : LEK Interviews (London centres) and Estimates

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slide24

INTERNATIONAL

Whilst initially seeming ad-hoc, Dominos expansion strategy has focussed on logical step by step progression along three fronts, Europe, South America and Asia Pacific

Poland - 93

UK - 85

Canada - 83

France - 89

Japan - 84

Germany - 87

China - 94

Spain - 92

USA

Taiwan - 87

Mexico - 89

Central America - 86

Saudi - 92

Brazil - 92

Ecuador - 95

Australia - 83

NZ - 96

Source: Text – Page 8

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once sky was unveiled as a viable threat bsb could have considered a range of competitive responses

COMPETITIVE POSITION

Once Sky was unveiled as a viable threat BSB could have considered a range of competitive responses

Content

Satellite

Distribution

Subscriber

Management

Advertising

Corporate

Operations

Move aggressively to secure exclusive premium content customers value e.g. sports

Getting to air before Sky would convey advantage. BSB could:

  • have dropped DMAC for an established technology to speed up development
  • Leased existing capacity to get a service to market first

Additionally BSB could have updated their technology to allow product features Sky could not match

Ensured a large number of dish’s scramblers were available to effectively utilize upfront advertising

Could have cut down the price of the dishes to beat Sky in price (199 vs 250) especially since they went on air during deepening recession

Achieved financing sooner to avoid operational bottlenecks

Replaced or complemented existing management with stronger backgrounds within TV market

Not responded to negative advertising campaign as resulting customer confusion hurt sales for both parties

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agenda26
Why Use PPT

Presentation Design

Importance of Standards

Be Innovative

PPT and CSIB

Agenda

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slide27

CSIB502

Using ppt as the basis for your CSIB and MKT exams requires a detailed understanding of the strengths and weaknesses of the you and the medium

  • Quick development of concise messages
  • Varied and innovative format for communicating ideas
  • Can preset templates for obvious questions

PROS

CONS

  • Need to be proficient to utilise speed
  • Need some background in thinking and presenting this way
  • Templates need to be set up in advance
  • May focus more on ppt than on communication and the answer
  • May be overly brief in answering

Think carefully about your strategy well in advance and plan accordingly