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Work plan for the agora strategy process

This document outlines the terms of reference for the AGORA strategy process, emphasizing the need for a clear profile and messaging. The strategy will be underpinned by a SWOT analysis and aligned with updated B21 objectives. It will leverage existing sustainable tourism approaches, such as BSR, the Baltic 21 Common Vision, and the synergy with the CBSS. The strategy must be concise and easily communicable, focusing on strategic importance, providing actionable recommendations, including a communication framework and evaluation routine, and actively involving practitioners.

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Work plan for the agora strategy process

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  1. Terms of reference for the agora strategy processThe strategy concept has to …… have a clear profile and message… be based on agora SWOT analysis & updated B21 objectives and key areas… take in account and make use of - existing approaches promoting sustainable tourism (BSR, EU, worldwide) - the Baltic 21 Common Vision of a Baltic Sea Eco-Region - the close connection of the Baltic 21 to the CBSS… be kept short, simple and easy to communicate… focus on aspects of strategic importance… give concrete and feasible recommendation… include a communication strategy and an evaluation routine… involve practitioners…

  2. Work plan for the agora strategy process

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