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Are you relevant?. Your Questions. Any suggestions on how to effectively juggle managing technology, social media, marketing, etc. when you are a “one person department”

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your questions
Your Questions
  • Any suggestions on how to effectively juggle managing technology, social media, marketing, etc. when you are a “one person department”
  • How can nonprofits utilize social media to support their partners and allied organizations? Is it as simple as committing to retweet or share status?
  • Do you find it better to create a scheduled calendar to put out social media content or just post when you feel necessary?
  • Which Pgh funders will support development of and utilization of social media, especially by smaller orgs?
your questions1
Your Questions
  • How do you keep an organization fresh in people’s minds without over saturating media?
  • Any advice on engaging an online audience that is mainly from the baby boom generation?
  • What are some innovative ways to keep past/present donors giving. How do we keep things refreshed and new?
  • In a time when funding is tight, what is the best approach to requesting donations?
  • How can nonprofits engage in social enterprise activities to generate revenues and make larger impacts in communities with limited staff and resources?
  • How can more established or well-know brands remain relevant in a saturated market?
challenges
Challenges
  • Reduction in government funding
  • Decline in media
  • Distrust/Skepticism
  • Give us more
slide6

Giving USA 2012, The Annual Report on Philanthropy for the Year 2011, The Center on Philanthropy at the University of Indiana; 2012.

wealth transfer
Wealth Transfer

At least $41 trillion in U.S. wealth will be transferred by 2052

Approximately $20 trillion will be charitable

John J. Havens and Paul G. Schervish, 1999. Millionaires and the Millennium: New Estimates of the Forthcoming Wealth Transfer and the Prospects for a Golden Age of Philanthropy, Social Welfare Research Institute, Boston College.

traditionalists 1925 1945
Traditionalists (1925 – 1945)

VALUES

  • Patriotism
  • Loyalty
  • Selflessness
  • “Waste not, want not”
  • Save for a rainy day
  • Faith in community and institutions
baby boomers 1946 1964
Baby Boomers (1946 - 1964)

VALUES

  • Optimism
  • Idealism
  • Equal rights
  • Activism
  • Competition
millennials 1981 1999
Millennials (1981 - 1999)

VALUES

  • Realism
  • Pragmatism
  • Diversity
  • Global community
generation x 1965 1980
Generation X (1965 - 1980)

VALUES

  • Skepticism
    • Government
    • Market
    • Marriage
  • Independence
  • Resourcefulness
this is an innovation challenge

This is an innovation challenge.

Not a “fix-it” problem.

slide26

Revenue Model noun/ ˈrɛvəˌnumɑdl/

A revenue model is the system design by which a business monetizes its services.

market need lack of feedback to donors about their impact
Market Need: Lack of Feedback To Donors About Their Impact
  • Field and lab work
  • Data collection, Analysis and Presentations
  • Founded a Professorship in Applied Statistics
slide28

“Obviously I care about keeping the doors open, but what I really care about is why it matters. My community is hurting. How do I get more resources to deal with THAT? How do we do more?”

slide29

Business Model noun/ˈbɪznəsˌmɑdl/

A business model describes the rationale of how an organization creates, delivers, and captures value.

fierce acceptance
Fierce Acceptance

The situation is what it is

Time is real

Reframe

Act

slide33

Disruptive Innovation

Innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network, displacing an earlier technology

slide37

“I think in music you are always like Sisyphus. You push the rock to the top of the hill, and the rock goes down quickly and you must begin again.

Life is not easy, and life shouldn’t be easy. There is a crisis in the world. It is the matter of going forward.”

- Pierre Boulez

outcomes
Outcomes

NOT

A “cure”

A single perfect business model

BUT RATHER

Multiple possible solutions

A more engaged field

A higher capacity to adapt

slide39

The brick walls are not there

to keep us out.

The brick walls are there

to give us a chance to show

how badly we want something.

Because the brick walls are

there to stop the people

who don’t want it badly enough.

Randy Pausch, The Last Lecture

your questions2
Your Questions
  • Any suggestions on how to effectively juggle managing technology, social media, marketing, etc. when you are a “one person department”
  • How can nonprofits utilize social media to support their partners and allied organizations? Is it as simple as committing to retweet or share status?
  • Do you find it better to create a scheduled calendar to put out social media content or just post when you feel necessary?
  • Which Pgh funders will support development of and utilization of social media, especially by smaller orgs?
your questions3
Your Questions
  • How do you keep an organization fresh in people’s minds without over saturating media?
  • Any advice on engaging an online audience that is mainly from the baby boom generation?
  • What are some innovative ways to keep past/present donors giving. How do we keep things refreshed and new?
  • In a time when funding is tight, what is the best approach to requesting donations?
  • How can nonprofits engage in social enterprise activities to generate revenues and make larger impacts in communities with limited staff and resources?
  • How can more established or well-know brands remain relevant in a saturated market?