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Sustainable Management Metropolia Business Ethics IP week. 12 A Vision For The Future: Circular Economy. Innovation. Life Cycle Assessment. is the assessment of the environmental impact of a given product or service throughout its lifespan . Natural resource Raw material Half-fabric
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12 A Vision For The Future: Circular Economy
is the assessment of the environmental impact of a
given product or service throughout its lifespan
E.g. Kodak and Fuji ‘disposable’ cameras
E.g. Package recycling
Cradle to cradle: remaking the way we make things
Written by Architect McDonough and chemist Braungart
Published in 2002
In contrast to Cradle to Grave concept
Reduce, reuse, recycling (3 R’s)
Reducing: ‘poisoning’ at a slower rate
Reuse: products are not designed for this purpose
Recycling: down cycling and potentially dangerous
Design, start from the root of the problem
Biological processes, like ecological systems
Not Eco-efficiency (3 R’s) but Eco-effectiveness
Waste = Food principle
Biological nutrients and technical nutrients
No Paper, but synthetic resins
Non toxic, recyclable (up cycle)
Superior durability and performance
Ink can be washed of
Ideas has followers among “big business”:
Nike, Ford Motor Company, Herman Miller
2 documentaries in NL attracted attention of business
using environmentally safe and healthy materials;
design for material reutilization, such as recycling or composting;
the use of renewable energy and energy efficiency;
efficient use of water, and maximum water quality associated with production;
instituting strategies for social responsibility
Diapers fully recyclable, compostable and flushable
No use of chlorine, plastics, latex, perfumes, inks and dyes.
It takes up 500 years to biodegrade for a normal disposable diaper in a landfill
Evaluate the zero measurement. Did you change your mind? Why? Which parts of this course did influence you most?
What is your stance towards CSR and Sustainable development?
Be the change that you want to see in the world.