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Sustainable Management Metropolia Business Ethics IP week. 12 A Vision For The Future: Circular Economy. Innovation. Life Cycle Assessment. is the assessment of the environmental impact of a given product or service throughout its lifespan . Natural resource Raw material Half-fabric

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sustainable management metropolia business ethics ip week

Sustainable ManagementMetropolia Business Ethics IP week

12 A Vision For The Future: Circular Economy

life cycle assessment
Life Cycle Assessment

is the assessment of the environmental impact of a

given product or service throughout its lifespan

  • Natural resource
  • Raw material
  • Half-fabric
  • Product
  • Waste
life cycle assessment2
Life Cycle Assessment
  • A.k.a. Cradle to grave
  • Holistic approach
  • Product, service or whole company assessment:
    • Environmental impact
    • Embodied energy or Emergy
    • 3 R’s: Reuse, Reduce and Recycle (Replace added sometimes)
  • Much more raw material is used for production then for the final product
  • Saving number of final product saves raw materials manifold



















world business council for sustainable development
World Business Council forSustainable Development
  • Eco efficiency is:
    • reduction in the material intensity of goods or services,
    • reduction in the energy intensity of goods or services,
    • reduced dispersion of toxic materials,
    • improved recyclability,
    • maximum use of renewable resources,
    • greater durability of products, and
    • increased service intensity of goods and services.
innovation of business models
Innovation of Business Models
  • From waste as a cost to a waste as an asset
    • Recycling factory in Kampala, Uganda pays cash p. kilo plastics, has lead to numerous local initiatives, 43 people working in the factory, hundreds make a living collecting. The clean end products are sold to China for fibers of fleece and carpets. The environment benefits too.
  • From car lease to mobility services
    • Athlon car lease, the biggest lease company of the Netherlands closed a deal with the Dutch Railway, NS. It offers now clients a car lease plus NS Business Card. Athlon wants to become a mobility broker in 2020.
new processes
New Processes
  • Putting processes together
    • Save energy
  • Imitate biological processes
    • Enzymatic production
      • Low temperature (room temp.)
      • No by-products
      • Low energy consumption
    • E.g. spider silk
  • Imitate ecosystems
    • Zero emission industry park
saving materials
Saving materials
  • Scrap recovery for recycling
  • Net-shape manufacturing
  • Efficiency
    • E.g. Cutting pattern calculated to cloths to waste the least
  • Effectiveness
    • 1810 steam engine boilers 2200 pounds per Hp
    • 1900 220 pounds/Hp
    • 1950 electric engines 55 lb/Hp
    • 1980 31 lb/Hp
born again materials
Born again materials
  • Reverse logistics
    • Redistributing products from customers back to manufacturers

E.g. Kodak and Fuji ‘disposable’ cameras

    • Extended product responsibility

E.g. Package recycling

    • Downcycling
    • Biodegradable
cradle to cradle book
Cradle to cradle book

Cradle to cradle: remaking the way we make things

Written by Architect McDonough and chemist Braungart

Published in 2002

cradle to cradle
Cradle to Cradle

In contrast to Cradle to Grave concept

Reduce, reuse, recycling (3 R’s)

Reducing: ‘poisoning’ at a slower rate

Reuse: products are not designed for this purpose

Recycling: down cycling and potentially dangerous

cradle to cradle1
Cradle to Cradle

Focus on:

Design, start from the root of the problem

Biological processes, like ecological systems

Not Eco-efficiency (3 R’s) but Eco-effectiveness

Waste = Food principle

Biological nutrients and technical nutrients

the book itself
The Book itself

No Paper, but synthetic resins

Non toxic, recyclable (up cycle)

Superior durability and performance


Ink can be washed of

  • As an example of their concept: the book is a ‘technical nutrient’
c2c in business
C2C in Business

Ideas has followers among “big business”:

Nike, Ford Motor Company, Herman Miller

2 documentaries in NL attracted attention of business

c2c certification
C2C certification

using environmentally safe and healthy materials;

design for material reutilization, such as recycling or composting;

the use of renewable energy and energy efficiency;

efficient use of water, and maximum water quality associated with production;

instituting strategies for social responsibility

example of certified c2c
Example of certified C2C

Diapers fully recyclable, compostable and flushable

No use of chlorine, plastics, latex, perfumes, inks and dyes.

It takes up 500 years to biodegrade for a normal disposable diaper in a landfill

sustainable management
Sustainable management
  • Conclusion:
  • What did you learn?

Evaluate the zero measurement. Did you change your mind? Why? Which parts of this course did influence you most?

What is your stance towards CSR and Sustainable development?

sustainable management1
Sustainable Management
  • Conclusions:
    • Business as a driver for change, with a stakeholder orientation and multidisciplinary approach.
    • Government and regulating authorities needed for leveling playing field
    • Holistic view needed: there is only 1 world for 6.6 billion people & we all want an equal share
    • Long term ethical thinking required: what are the consequences of our actions of today? What do we want, what do we need?
    • Use solar income, strive for the highest sustainable technology, affluence for everyone.
thank you
Thank you

Be the change that you want to see in the world.

Mohandas Gandhi