James Trevor "Jamie" Oliver .
James Trevor "Jamie" Oliver aka The Naked Chef, MBE (born 27 May 1975) is a British chef, restaurateur, media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools. He strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States. Oliver's speciality is Italian cuisine, although he has a broad international repertoire. Oliver's programmes are shown in 100 countries, including the USA's Food Network.
Oliver created Fifteen in 2002. Each year, fifteen young adults who have a disadvantaged background, criminal record or history of drug abuse, are trained in the restaurant business. In 2003, he was awarded an MBE.
His emphasis on cooking healthily continued as he created Jamie's Ministry of Food, a television series where Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is Jamie Oliver's Food Revolution (2010–2011), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food.
The Naked Chef (1998–1999) was Oliver's first series. Oliver's Twist and Pukka Tukka picked up where The Naked Chef left off. The title was a reference to the simplicity of Oliver's recipes. Oliver has frequently admitted that he was not entirely happy with the title, which was devised by producer Patricia Llewellyn. The success of the programme led to the books Return of the Naked Chef and Happy Days with the Naked Chef.
Jamie's Great Italian Escape, a six-part travelogue series, was first broadcast on Channel 4 in Britain in October 2005. It follows Oliver as he travels around Italy in a blue VW van (plus a trailer for cooking). He is about to turn 30 and this is his personal adventure to rediscover his love of cooking. Jamie's Return To School Dinners.
Jamie's Ministry of Food (2008) was a four-part series that aired from 30 September to 21 October 2008. It was based in Rotherham, South Yorkshire. Oliver aimed to make the town "the culinary capital of the United Kingdom" and tried to get the town's inhabitants to learn how to cook fresh food and establish healthy eating as part of daily life. The 'Pass It On' campaign also featured in this series with the local townspeople being taught one of a selection of recipes and passing it on to family members and friends. The 'Pass It On' campaign gained a following on the social networking website Facebook which has a group and fan page with users signing up to chart their progress. What's Cooking? with Jamie Oliver (2008) is a video game with Oliver narrating.
Jamie Oliver's Food Revolution (2009) was a series that aired during 2010 and 2011 on ABC in the United States. In the first season, Oliver visited Huntington, West Virginia, statistically one of the unhealthiest cities in the US, to try to improve its residents' eating habits. In 2010, the show won an Emmy for Outstanding Reality Programme. In the second season Oliver visited Los Angeles, where his crusade to change school meals was met with resistance. Oliver was ultimately barred from filming at any Los Angeles public school. The show's cancellation was announced by ABC in May 2011, two weeks before the final episode of the season had aired. The program also aired in the United Kingdom on Channel 4 under the title Jamie's American Food Revolution, and in Australia on Channel 10 under the original title.
Jamie's Fish Supper (2011) was a one-hour special show in which Oliver cooked 10 fish recipes as a part of Big Fish Fight campaign.