motivation is curriculum promoting learning through campaigning n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Motivation is curriculum: promoting learning through campaigning PowerPoint Presentation
Download Presentation
Motivation is curriculum: promoting learning through campaigning

Loading in 2 Seconds...

play fullscreen
1 / 35

Motivation is curriculum: promoting learning through campaigning - PowerPoint PPT Presentation


  • 65 Views
  • Uploaded on

Motivation is curriculum: promoting learning through campaigning. Mark Ravenhall Budapest 8 March 2011. Content. The proposition The ‘demand’ problem: participation The ‘supply’ problem: integration Some current ‘solutions’ Our learning…. NIACE. England and Wales (NIACE Dysgu Cymru)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Motivation is curriculum: promoting learning through campaigning' - kedem


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
motivation is curriculum promoting learning through campaigning

Motivation is curriculum: promoting learning through campaigning

Mark Ravenhall

Budapest

8 March 2011

content
Content
  • The proposition
  • The ‘demand’ problem: participation
  • The ‘supply’ problem: integration
  • Some current ‘solutions’
  • Our learning….
niace
NIACE
  • England and Wales (NIACE Dysgu Cymru)
  • Non-Governmental Organisation (NGO)
  • 100 staff, 600 corporate members
  • Advocacy / Parliamentary work
niace1
NIACE
  • England and Wales (NIACE Dysgu Cymru)
  • Non-Governmental Organisation (NGO)
  • 100 staff, 600 corporate members
  • Advocacy / Parliamentary work
  • Research and development work
  • Consultancy and support for teachers
  • Conferences and seminars
  • Publishing
  • Campaigns
the proposition
The proposition

“Provision for adults needs recruitment and retention to be recognised as key dimensions in the curriculum since unless adults can be encouraged to participate, there is no curriculum discussion to be had. For that reason ‘who participates’ is the key question for further education.”

current or recent participation by socio economic class 1996 2010 compared
Current or recent participation by socio-economic class, 1996 – 2010 compared

Base: all respondents

future intentions to take up learning 2010 by learning status
Future intentions to take up learning 2010, by learning status

Base: all respondents who have finished full-time education

one consistent brand
One consistent brand

2010

2011

www.alw.org.uk

slide16

Adult Learners’ Week

  • The UK’s largest festival of learning includes:
  • Promotion – raising awareness of learning opportunities
  • Celebration – of outstanding learning achievements
  • Motivation – encouraging adults to take first or next steps towards learning
  • Engagement – with partners across the country
  • Key message:
  • “ Learning is good for health, self – esteem and employability”
adult learners week1
Adult Learners’ Week
  • 100,000 people engaged in 5,000 events across England
  • 73% intended to return to learning following the event
  • 1,483 nominations for Adult Learners’ Week Awards
  • 1,500 individual newspaper, TV and radio items
  • 90,000 visits to the website
how does the campaign reach potential learners
How does the campaign reach potential learners?
  • Thousands of free events across the country
  • New Horizons – a free magazine with advice about learning opportunities
  • Free advice through careers helpline – 0800 100 900
slide21

Adult Learners’ Week 2010helpline callers’ research

  • Caller profile shows some variations year on year, but has remained broadly similar over past 4 years:
      • 61% female
      • 33% minority ethnic
      • 71% aged under 50
      • 25% unemployed
      • 2% aged 75+
slide22

Main reasons for calling helpline were for further training to develop career or training to get a job

Reasons for calling the helpline:

Training/ skills for career/ work (NET): 77% (2009 and 2010)

*

76% of those currently unemployed were calling for training/skills to get a job (base: n=71)

*

Q9. Thinking again about why you called the helpline, which, if any, of the following describe what you were interested in finding out about?

Base: all respondents (303/300)

the low skills issue is highly localised
The low skills issue is highly localised

“The quantity and quality of jobs available locally is of particular importance to them: geography matters most to those with poor skills.”

(The Geography of Poor Skills and Access to Work, Green & Owen, JRF, 2006)

leicester highcross centre
Leicester Highcross Centre

Photo by Cannongod (http://www.flickr.com/photos/cannongod/2835992209/)

what are community learning champions
What are Community Learning Champions?
  • A CLC is someone others can trust as they are likely to be like the person they are helping; living in the same community and having similar life experiences. As many people describe them - they are ‘someone like me.’
  • CLCs can be called advocates, ambassadors or even ‘angels’ the name does not matter- just what they do.
community learning champions
Community Learning Champions
  • signpost people to the formal and informal learning opportunities that suit their needs;
  • introduce them to learning providers, sometimes accompanying them to a library, learning opportunity or college;
  • support people through their learning;
  • help to set up new learning opportunities, filling gaps in provision; and
  • feedback suggestions for improvements to learning providers.
our learning
Our learning
  • Celebration is part of the curriculum
  • Educational outreach needs many approaches: advocacy, media, awards, inspirational stories, and somewhere to go
  • Some people will ring a telephone line
  • Some people will use the internet
  • Some people will go to their local provider
  • ALL need access to national materials
  • Motivation is curriculum!
slide35

Thank you

  • Mark Ravenhall
  • mark.ravenhall@niace.org.uk