slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arro PowerPoint Presentation
Download Presentation
Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arro

Loading in 2 Seconds...

play fullscreen
1 / 29

Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arro - PowerPoint PPT Presentation


  • 111 Views
  • Uploaded on

Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arroyo CEO. Introduction to Quiterian. Founded by Josep Arroyo in 2003 Dynamic Data Web – The Fastest Advanced Analytics and Predictive Self-Service BI for all users.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Istambul Insurance Event May 2011 Customer Segmentation&Clustering for Product Design in 15 Minutes By Josep Arro' - keanu


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Istambul Insurance EventMay 2011CustomerSegmentation&ClusteringforProductDesign in 15 MinutesBy Josep Arroyo CEO

introduction to quiterian
Introduction to Quiterian
  • Founded by Josep Arroyo in 2003
  • Dynamic Data Web – The Fastest Advanced Analytics and Predictive Self-Service BI for all users

European Headquarter

Barcelona

European offices

Madrid

Sevilla

Valencia

Lisboa

US Headquarter

Miami, FL

North America Offices

Los Angeles, CA

México DF, México

Business Partners Worldwide

Quiterian and its BI platform DDWeb appear in the ‘Magic Quadrant for BI Platforms' report, for 'having made Data Mining and Statistical Analysis of large-scale data user-friendly and accessible to all business users‘.

positioning advanced analytics complementing current bi
Positioning: Advanced Analytics complementing current BI

Focus on dynamic

visualization

and drill down

Focus on getting more value from

data. Easy analysis techniques,

Self-service BI and big data

Focus on control and

Reports distribution

Stability - NO CHANGES Rapid Changes, Anticipation

Centralized Info – IT Dependency 100% Self-Service

What Happened? Why happened? What Next?

customer segmentation clustering for product design in 15 minutes
CustomerSegmentation&ClusteringforProductDesign in 15 Minutes

Do you think is really hard to understand where the opportunities are?

  • Let us show you how to find the fast path to find the opportunities.
in 15 minutes yes let me show it to you
In 15 Minutes? Yes, let me show it to you.
  • Using powerful and easy to use analytic techniques
  • Giving autonomy to business users
  • Reducing dramatically IT workload
  • High Performance with large data volume
  • No need for cubes or metadata
slide7

Scenario

  • Insuranceservices marketing department
  • Data modelDDWebloaded:
    • Prospect
    • Customers
    • Products
    • Transactions
    • Campaing
    • Response
    • ContactHistory
    • Postcode
slide10

Content

1

Scenario

2

Theirneeds

3

Problemresolution

slide11

Needs

  • The marketing area want:

Identify the most profitable customers

Identify

cross-selling opportunities

What? How? Who?

Identify the most profitable channel

Identify characteristics of customers

slide12

Content

1

Scenario

2

Theirneeds

3

Problemresolution

slide13

Cross-selling opportunities

  • Insuranceinstitutionoffersdifferentproducts

What is the category of best sellers?

Products

How it relates to te other categories?

Text

slide14

Cross-selling opportunities

With Dynamic Data Web, quickly and visually, using Venn diagrams have found a new business opportunity and we have defined the target

slide15

Cross-selling opportunities

  • The marketing area want :

Identify the most profitable customers

Identify

cross-selling opportunities

What? How? Who?

Identify the most profitable channel

Identify characteristics of customers

slide16

Customer value

  • Determine the current and/or future customer value

What are the most profitable customers?

It is possible to determine the future probability of customers?

What their potential value?

slide17

Customer value

We give our analysis of added value. Combining information from different tables imported DDWeb is easy to create new information that we had in our original base

slide18

Customer value

  • The marketing area want:

Identify the most profitable customers

Identify

cross-selling opportunities

What? How? Who?

Identify the most profitable channel

Identify characteristics of customers

slide19

Identify the most profitable channel

  • Identify the most advantageous promotion channel

What will be the most effective channel?

How we approached our target?

slide20

Identify the most profitable channel

Again, to reach easily and intuitively DDWeb decipher the most interesting channel for our promotion

slide21

Identify the most profitable channel

  • The marketing area want:

Identify the most profitable customers

Identify

cross-selling opportunities

What? How? Who?

Identify the most profitable channel

Identify characteristics of customers

slide22

Identify the best customers

  • Identify the profile of best customers

What characteristics define the most profitable customers?

What makes them different from other?

slide23

Identify the best customers

  • Identify the profile of best customers

With Profile decipher the profile of our best customers quickly.Learn how they are and confirm our intuitions

slide24

Identify the best customers

  • The marketing area want:

Identify the most profitable customers

Identify

cross-selling opportunities

What? How? Who?

Identify the most profitable channel

Identify characteristics of customers

slide25

Target for promotion

  • Determine target for our promotions

We have identified a business opportunity, the profile of people you want to address and promote the most appropriate channel

We can exactly detect the target at which we want to go?

slide26

Target for promotion

  • Using the mouse, without need complex SQL queries we have determined our target and exported data for complete the mailing
slide27

WanttoknowthebestProducttoRecommend ?

  • Decisiontree, easytounderstand, quicktomanage…
what makes us different and unique
What makes us different and unique?
  • Using powerful and easy to use analytic techniques
  • Giving autonomy to business users
  • Reducing dramatically IT workload
  • High Performance with large data volume
  • No need for cubes or metadata
thank you for your attention
Thank you for your attention!!

QUITERIAN PARTNER IN TURKEY

Umit Kantel

New Business Director

Yaz Bilgi Sistemleri

Büyükdere Cad.

Prof.Dr.Bülent Tarcan sk. no:1

Gayrettepe 34349

212-2885370

umit_kantel@yaz.com.tr

European Headquarter

Barcelona

European offices

Madrid

Sevilla

Valencia

Lisboa

US Headquarter

Miami, FL

North America Offices

Los Angeles, CA

México DF, México

QUITERIAN EMEA

Francisco Viana

EuropeChannel Manager

(+34) 933 714 470

Skype: f.viana

fviana@quiterian.com

www.quiterian.com

www.quiterian.com

info@quiterian.com