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ACCELERATING OUR JOURNEY TO THE CLOUD. TONY PAGLIARULO, EMC CORPORATION. ACCELERATING OUR JOURNEY TO THE CLOUD. Tony Pagliarulo Vice President, Business Technology & Service Delivery EMC Global IT. Akamai Edge 2011. I.T. BUDGET DILEMMA.

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accelerating our journey to the cloud

ACCELERATING OUR JOURNEY TO THE CLOUD

TONY PAGLIARULO, EMC CORPORATION

accelerating our journey to the cloud1

ACCELERATING OUR JOURNEY TO THE CLOUD

Tony PagliaruloVice President, Business Technology & Service Delivery

EMC Global IT

AkamaiEdge 2011

slide3

I.T. BUDGETDILEMMA

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

today s realities
Today’s Realities

IT Budget Dilemma

Dramatic Information Growth

Information Security

Aging Data Centers ~100% Allocated-Under Utilized

Solution Delivery Time

Complex Monolithic Apps

Dedicated Customized Infrastructure Stacks

Rapidly Changing Business

slide5

IN A DECADE THE DIGITAL UNIVERSE WILL BE

35 ZETTABYTES

35,000,000,000,000,000,000,000

Source: 2010 IDC Digital Universe Study

in 2010
In 2010…

88% OF FORTUNE 500 HAD

  • BOTNET ACTIVITY
  • ASSOCIATED WITH THEIR DOMAINS

Source: Panda Labs Research

cloud attributes

Elasticity

Agility

Mobility

Self service

Metered Usage

100% Virtualized

Multi tenancy

Cost Transparency

Cloud Attributes
waves of change
Waves Of Change

CloudComputing

Networked/ DistributedComputing

PC/ Microprocessor

Minicomputer

Mainframe

slide10

EMC’s Mission

To Lead Customers On Their Journey To Hybrid Cloud Computing And Transforming IT… By Enabling Them To Store, Manage, Protect, And Analyze Their Information Assets In A More Agile, Trusted, And Cost-efficient Way.

private cloud is the first step
Private Cloud Is The First Step

Enterprise IT

Private Cloud

1

2

3

“35% Have Implemented A Private Cloud

30% More Will In 2011”

GARTNER DATA CENTER CONFERENCE 2010

Infrastructure

Transformation

service providers create new options
Service Providers Create New Options

Enterprise IT

Private Cloud

Public Cloud

Service

Provider

Infrastructure

Transformation

hybrid cloud is the destination
Hybrid Cloud Is The Destination

Automated HybridCloud Infrastructure

Private

Public

Infrastructure

Transformation

hybrid clouds require hybrid technologies
Hybrid Clouds Require Hybrid Technologies

Management

Federation

Trust

Automated HybridCloud Infrastructure

Private

Public

Infrastructure

Transformation

virtualize mission critical applications
Virtualize Mission Critical Applications

Automated HybridCloud Infrastructure

Application

Transformation

Private

Public

Infrastructure

Transformation

build new business applications
Build New Business Applications

New Application Platform

Automated HybridCloud Infrastructure

Application

Transformation

Private

Public

Infrastructure

Transformation

big data applications have arrived
Big Data Applications Have Arrived

New Application Platform

Application

Transformation

Infrastructure

Transformation

Automated HybridCloud Infrastructure

Private

Public

slide18

CLOUD

TRANSFORMS IT

BIG DATA

TRANSFORMS BUSINESS

slide19

!!!

!!!

“Big Data Is Less About Size, And More About Freedom”

!!!

  • ―Techcrunch

THE ERA OFBIG DATA

IS HERE…

!!!

“Findings: ‘Big Data’ Is More Extreme Than Volume”

!!!

“Big Data! It’s Real, It’s Real-time, and It’s Already Changing Your World”

― Gartner

“Total data: ‘bigger’ than big data”

!!!

!!!

  • ―IDB

!!!

― 451 Group

big data not just for google and facebook

“Just as search engines have transformed how we access information, other forms of big data computing can and will transform the activities of companies, scientific researchers, medical practitioners, and our nation’s defense and intelligence operations.”

Big Data: Not Just For Google and Facebook

Randal E. Bryant

Carnegie Mellon University

Edward D. Lazowska

University of Washington

Randy H. KatzUC Berkeley

access application from any device
Access Application From Any Device

New End User Computing

New Application Platform

End User Provisioning

Transformation

Automated HybridCloud Infrastructure

Application

Transformation

Private

Public

Infrastructure

Transformation

a new layering of it
A New Layering Of IT

New End User Computing

New Application Platform

S E C U R I T Y

A U T O M A T I O N

End User Provisioning

Transformation

Automated HybridCloud Infrastructure

Application

Transformation

Private

Public

Infrastructure

Transformation

emc it s cloud vision
EMC IT’s Cloud Vision

Virtual Clients

Traditional Apps

SaaS

“Next-Gen” Cloud Apps

Public

Cloud

Private

Cloud

Security

Virtualization

Integration and Federation

Information

built on emc s cloud portfolio
Built on EMC’s Cloud Portfolio

View

Next-Gen Cloud Applications

Traditional Applications

Big Data

vFabric

vFabric

vCloudDirector

CloudFoundry

CloudFoundry

vShield

vSphere

vSphere

VNX

VMAX

Greenplum

Isilon

Ionix

VPLEX

Data Domain, Avamar, Networker

the emc services portfolio
The EMC Services Portfolio

Enterprise Applications

Big Data Applications

ApplicationTransformation

VMware

VMware

OrganizationalTransformation

Cloud Acceleration

Big Data Acceleration

Governance, Risk &Compliance

Business Continuity & Resiliency

three cloud models are emerging
Three Cloud Models Are Emerging

Über-Cloud

Verticalization

Virtualization

Applications

Applications

Middleware

Middleware

Database

Database

Operating System

Operating System

Server

VirtualInfrastructure

Storage

Network

CPU Pool

Storage Pool

Network

our journey to the cloud big data

EMC Cumulative 8 Year

Technology Investment

R&D $10.5B

M&A $14B

Our Journey To The Cloud/Big Data

2011

CLOUD &

BIG DATA

2009

JOURNEY

TO THE

CLOUD

2007

INFORMATION

& VIRTUALINFRASTRUCTURE

2005

2003

AND BEFORE

INFORMATION

LIFECYCLE

MANAGEMENT

ENTERPRISESTORAGE

the financial strength to invest heavily
The Financial Strength To Invest Heavily

All data for calendar year 2010 except 2011 Fortune 500 ranking and market capitalization, which is as of 21 April 2011.

why emc for your journey
Why EMC For Your Journey?
  • Compelling Vision And Strategy.
  • Market-leading Technology, Products, Services & Support.
  • World-class Partner Ecosystem.
  • Record Financial Strength.
emc it s journey to the cloud
EMC IT’s Journey to the Cloud

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality of Service

IT AS A SERVICEAgility

WE ARE HERE

Development, test, and IT-owned applications

100%

86%

80%

% Virtualized

30%

40%

15%

Run IT as a

business

Virtualize Mission Critical applications

2004-08

2009-10

2011+

it production
IT Production

Approach

  • Consolidated infrastructure
  • Tiered storage
  • Standardized on x86 architecture
  • Introduced server virtualization
  • Transitioned to disk based backup
  • Optimized data center
emc it s journey to the cloud1
EMC IT’s Journey to the Cloud

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality of Service

IT AS A SERVICEAgility

WE ARE HERE

Development, test, and IT-owned applications

100%

86%

80%

% Virtualized

30%

40%

15%

Run IT as a

business

Virtualize Mission Critical applications

2004-08

2009-10

2011+

business production
Business Production

Approach

  • Swept the floor of legacy stacks
  • Created virtualized, tiered, shared platforms
  • Integrated management and security
  • De-duplicated backup
  • Planned next generation data center
mission critical applications virtualized
Mission Critical Applications Virtualized
  • Exchange 2007
  • EMC.com
  • eServices
  • Electronic License Management
  • Business Intelligence/ Enterprise Reporting
  • eBusiness Suite
  • Product Lifecycle Management
  • Knowledge Management
  • Document Management System
  • Active Directory
  • DNS
lessons learned
Lessons Learned
  • Socialize with internal customers and gain executive buy-in
  • Standardize for efficiency and simplify for savings
  • Define new measures and baseline performance
  • Embrace a virtual-first policy – and don’t turn back
  • Invest in skills and education
benefits along the journey
Benefits Along the Journey

IT PRODUCTIONEfficiency

BUSINESS PRODUCTIONQuality of Service

IT AS A SERVICEAgility

WE ARE HERE

Development, test, and IT-owned applications

100%

86%

$11M

OpEx Savings

80%

$12M

Power and Space Savings

% Virtualized

$6M

$$

Data Center Equipment Savings

OpEx Savings

$74M

30%

Data Center Equipment Savings

40%

55%

t

of OS ImagesVirtualized

15%

Time to Provision

Run IT as a

business

Virtualize Mission Critical applications

170%

Storage Admin Productivity Up

of Mission CriticalApps Virtualized

60%

C

Customer Sat

34%

Increase in Energy Efficiency

2004-08

2009-10

2011+

Pounds of CO2 Reduced

30M

C

Cost Transparency

60M

Pounds of CO2Reduced

it as a service
IT as a Service

Optimizing IT Production for Business Consumption

  • Increased IT agility
  • Service consumption mindset
  • Service-based pricing
  • Service level expectations
  • Integrated cloud architecture
  • Integrated GRC
it as a service framework
IT as a Service Framework

Management and Automation

Standardization

GRC

Simplification

Service Management

User Interface as a Service

Virtual Desktops

Choice Computing

Mobility

Software as a Service

Business Applications

Platform as a Service

SecurityIntegration Layer

Application/Web ServersDevelopment Tools

Content Management

Business Intelligence

Database Platforms

Network

Compute

Storage and Backup

Infrastructure as a Service

Converged Infrastructure

an organizational evolution is underway
An Organizational Evolution Is Underway

Imperative

Business and financial management

IT Service Management

New focus area

Cloud service operations management

Enterprise Applications as a Service

Infrastructure as a Service

Platform as a Service

Virtual Desktop as a Service

New roles emerging

Cloud Architect, Cloud Admin

Cloud Capacity Planner

IT Automation Engineer

Virtual Infrastructure Architecture

Virtual Infrastructure Management

Backup and Recovery

Data Center Networks

Traditional roles are still essential

Systems

Storage

Security

takeaways
Takeaways
  • Cloud Computing presents an incredible opportunity
  • Competitive pressures will force IT organizations to evolve towards a service-provider business model
  • “Front office” business roles are becoming necessary and integral to enable this transformation
  • Technology convergence, virtualization and automation are creating new, high value IT roles
  • It’s a journey