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A Complete S olution for Farmers, Farmers Markets and Consumers. TM. Our Partners. USDA – Food & Nutrition Service National Association of Farmers Market Nutrition Programs (NAFMNP) The NOVO DIA Group, Mobile Market+ TM WorldPay TM. What Is MarketLink TM ?.

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Presentation Transcript
our partners
Our Partners

USDA – Food & Nutrition Service

National Association of Farmers Market Nutrition Programs (NAFMNP)

The NOVO DIA Group, Mobile Market+TM

WorldPayTM

what is marketlink tm
What Is MarketLinkTM?
  • MarketLinkTMis a Complete Technology Solution.
  • MarketLinkTM provides new state-of-the-art equipment to direct-marketing farmers and farmers markets to increase sales and build customer base.
  • MarketLinkTMis a national program with a solution for ALL farmers and farmers markets!
why marketlink tm
Why MarketLinkTM?
  • Expanded customer base
  • Less than 40% overlap of FMNP and SNAP clients; so 60%of SNAP participants are new customers!
  • Increased sales
    • Largest reason why purchases are limited at markets is people run out of cash.
  • Best rates for processing electronic payments
    • 48 hour payment settlement for all transactions
  • Nationally negotiated rate on behalf of farmers and markets
snap facts supplemental nutrition assistance program
SNAPFacts Supplemental Nutrition Assistance Program
  • Who is eligible: any person who qualifies based on income and household factors
    • 46 million Americans (13%) received SNAP in FY12
  • Eligible foods: All fruits and vegetables; meats, fish, and poultry; cheese and dairy products; eggs; baked goods; processed foods; honey, cider, juices; herbs (plants and bunched); plants & seeds that bear fruit
  • Ineligible foods: Non-food products, wine and alcohol products, hot foods, foods meant to be eaten on-site
why accept snap
Why Accept SNAP?
  • $86.5 billion program nationwide
    • $16m through FMs last year (less than 2/10%)
  • Program expands number of customers AND products (beyond fruits & vegetables).
fmnp snap complementary programs
FMNP & SNAP: Complementary Programs
  • SNAP participants can use their benefits for fruits and vegetables PLUS other foods.
  • By using FMNP and SNAP together, a market shopper can buy foods from all of the food groups.
  • FMNP + SNAP = more sales for farmers.

FMNP and SNAP are programs with similar goals – to expand access to food.

With the addition of SNAP at your market or stall, you can help more customers access more food beyond fruits and vegetables.

state examples of benefits
State Examples of Benefits

Alabama:

  • A farmer reported that using wireless technology for SNAP, Debit, and Credit Card payments increased Saturday sales by 60% ($1,000 up to $1,600-1,800)!

Michigan:

    • Farmers in Kent County, Michigan had dramatic sales increases ($44,000 to $117,000) in one year when they used wireless technology to accept SNAP transactions.

New York:

  • The Farmers Market Federation of New York reported that a direct-marketing farmer added $40,000 in sales the first year using a wireless terminal.
  • SNAP sales at farmers markets have increased by triple digits for the past several years.
grow sales with electronic payments
Grow Sales with Electronic Payments
  • Community Merchants USA, reported in Forbes Magazine that only 27% of sales today are completed in cash.
  • Cash sales are estimated to drop to less than 23% in the next four years.
the bottom line
The Bottom Line

This program is a great opportunity for you to try accepting electronic payments without investing your own money for equipment.

this is your opportunity
This is Your Opportunity
  • This is your opportunity to see how accepting SNAP, credit & debit grows your bottom line!
  • No other program exists today to give direct-marketing farmers or farmers markets:
    • New, state-of-the-art technology,
    • A free payment processing account for SNAP, debit, and credit cards for one year,
    • Significantly lower transaction fees, and only pay the per transaction fees!, and
    • Not spend a penny for the equipment or the data plan for two years!
  • MarketLinkTM is your best opportunity to sell your products the way most consumers want to pay for them!
free terminal program fees commitments
Free Terminal Program:Fees & Commitments

*This varies by provider (Verizon, AT&T, TMobile, etc.)

support from market link tm
Support from Market Link TM
  • Technical support from initial sign-up through USDA SNAP-authorization from the MarketLinkTMTeam!
  • Tailored setup assistance of your iPhone and the application that processes all transactions – Mobile Market+TM
  • Technical Support Help Desk available
  • Commitment from MarketLink’sTM ownCustomer Support Team—people who understand direct-marketing farmers and farmers markets!
market link tm signup
Market LinkTMSignup
  • First, you must have a working email address and a bank account.
    • Email is the primary method for communication.
    • Your bank account is how you receive payments.
  • Complete the on-line NAFMNP Eligibility Questionnaire:
    • Your answers will determine your eligibility to qualify for the free terminal program.
  • Submit your USDA application to become SNAP-authorized.
    • Submit copies of photo ID and Social Security card.
  • Complete the payment processing application.
    • Submit a cancelled check from the account where you will accept payments.
  • Setup terminal once it arrives.

Our expedited process through USDA means that you have the best opportunity to be up and running in a month or less!

terminal set up
Terminal Set-Up
  • Once approved by USDA and after you have completed WorldPayTM Merchant Agreement, you will receive your new iPhone from Novo Dia Group.
  • Unpack and charge your iPhone, which will
  • Use the QuickStart Guide to download the MobileMarket+TMapplication to accept transactions or contact MarketLinkTMCustomer Support Desk for Training and Orientation.
using your terminal
Using Your Terminal
  • Use it at the farmers markets where you sell.
  • Use it at your farm stand, CSA, anywhere you sell.
  • Your terminal is easy to use and your Quick Start Guide will show you step-by-step how to complete a sale.
  • You will print a receipt for all of your electronic payments (this is required by USDA regulations).
  • Your payments are processed and deposited to your bank account within 48 hours.
data available to you
Data Available to You
  • Ability to retrieve a transaction
  • Weekly, monthly, annual sales data

Reports when and how you need them – always available online.

purchase terminal program
Purchase Terminal Program
  • If don’t qualify for this free terminal program, there are other options for you to consider.
  • Depending on your needs, you can still qualify for the nationally negotiated rates and obtain the equipment that is right for you.
program advantages
Program Advantages
  • Free state-of-the-art technology
  • Expedited approval
  • The best overall value
  • Unmatched support from a partner team that understands direct-marketing farmers and farmers markets and who want you to succeed!
questions answers
Questions & Answers
  • Contact the team at:
    • Phone: 443-212-8084
    • Email: info@marketlink.org
    • Amy Crone, amy.crone@marketlink.org

www.marketlink.org