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Marketing Best Practices for Farmers & Farmers’ Markets. What is in it for You?. Best Practices. How do customers select their farmers?. Best Practices. Why some vendors do better?. Best Practices. What is Market management role?. What is market management’s role?. Best Practices.

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Marketing Best Practices for Farmers & Farmers’ Markets


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    Presentation Transcript

    1. Marketing Best Practices for Farmers & Farmers’ Markets

    2. What is in it for You?

    3. Best Practices How do customers select their farmers?

    4. Best Practices Why some vendors do better?

    5. Best Practices What is Market management role?

    6. What is market management’s role? Best Practices

    7. How do customers select farmers?

    8. Presentation

    9. Communication/Interaction

    10. Sampling

    11. Catchy, well placed signage

    12. Creating Catchy Signage Formulate a unique identity - distinct from your neighbor

    13. Develop market goals –3 years

    14. Determine your message

    15. What each customer needs to know about you AND your products

    16. Catchy Signage

    17. Why do some vendors do better than their equals?

    18. Presentation

    19. Clearly displayed prices

    20. Clearly displayed prices

    21. Inviting Set up – toward people, not an enclave of you

    22. 1. Actively engaging people Communication

    23. 1. Actively engaging people 2. Our products are an extension of who we are Communication

    24. 1. Actively engaging people 2. Our products are an extension of who we are Communication

    25. 1. Actively engaging people 2. Our products are an extension of who we are Communication 3. Give people an opportunity to connect

    26. 1. Actively engaging people 2. Our products are an extension of who we are 3. Give people an opportunity to connect Communication 4. Think of new ways to eat veggies, fruits recipes; suggestions

    27. Educate • Each time you interact

    28. Educate • Each time you interact • About your approach

    29. Educate • Each time you interact • About your approach • Your philosophy on growing

    30. Educate • Each time you interact • About your approach • Your philosophy on growing • Share photos of your farm, animals, pasture, trees on a photo board; keep fresh looking

    31. Retail Front • Decide your layout & product presentation • Clearly printed and large banners • Farm name & logo displayed • Clean, Maintained Canopies • A-Frame signs for front of canopy

    32. What Role Does Social Media Play?

    33. Post updates of farm / art status and progress pictures

    34. Announce products coming to market and at market; post pictures

    35. Consider a video tour

    36. Ask for the SALE!

    37. What role does Market management play?

    38. Catchy, well placed signage

    39. Create a celebratory atmosphere

    40. Inviting Set up – outward to people, sharing information

    41. Accept WIC dollars & SNAP

    42. Social Media Plays a Role

    43. Social Media Follow us: • on Facebook @Milk Lady Farmers Markets • website milkladymarkets.org • Twitter @Milk Lady markets

    44. Kids Activities

    45. Music & Demos at the Market

    46. Young Entrepreneurs Program CJ’s Organic Lemonade Henry’s Wreaths