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Proposing a comprehensive communication strategy to increase public awareness about environmental protection, cooperation with media, and active dissemination of CEI activities. Present cooperation with public and media outlined, with future strategies focusing on improving communication, media interaction, and public engagement. Emphasis on accessibility of information, quality of communication, and engagement initiatives. |
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CEI Communication strategy Eva Rolečková, CEI Spokesperson
Link to the strategic plan • Aim A.3 • increase of public awareness about controlled subjects and emergency of environmental protection • Subaim A.3.1 – Proposal of subparts • - increase of cooperation with public • - communication with media • - active acquainting of the CEI activity to the public
Present situation I Cooperation with the public • settlement of complaints • providing information according to Acts n. 106/9 and 123/98 • communication with NGOs a private companies • discussion webpages (www.cizp.cz) • communication with journalists
Present situation IICommunication with the media • press conferences • press releases • answering the media´s questions • presentations in media oriented on education • presentations in investigative and discussion • programmes • CEI produced articles
Present situation III Active acquainting of the CEI activity to the public • CEI office boards • CEI webpages • prints (leaflets) for public information • educational programmes in the media • consultancy and lectures • presentations at events organised by NGOs and • private companies
Strategy for thefuture • Principles • every information that is not confidential according to the acts in force shall be accessible for public • increase public comfort by displaying the information without being asked
Strategy for the future I Cooperation with the public • seek the CEI internal spaces for improvement • seek possibilities of communication with NGOs • increase the quality of operative exchange of • information on the web • develop communication skills of inspectors (as a • part of their preparation for the • position) • control the level of both clarity and utility of • information
Strategy for the future II Communication with the media • seek topics for operative publishing • among CEI activities • intensive preparation of designed CEI officers in • media communication • good use of CEI made articles and press releases • accept participation in educational programmes
Strategy for the future III Active acquainting of the CEI activity to the public • amendments of tasks of heads of departments • editorial board of web pages • publish the report about compliance with the • EU Minimum criteria on the web • place the issue on the agenda of the Management • meeting • innovation of the Annual Report structure • preparation of leaflets and publications about CEI • support to the lecturing activities of inspectors