How Contractors Can Leverage the Power of Social Media to Gain Business-converted

1. How Contractors Can Leverage the Power of Social Media to Gain Business Since social media sites began taking off in the early 2000s, it has done nothing but grow. In fact, it has grown so massive that social media marketing, such as Facebook advertising, has become a pinnacle asset to contractor marketing success. Since last reviewed in late 2020, 50 million small businesses use Facebook pages to connect with customers, 90% of marketers use social media platforms to increase exposure, and 75% of them say it effectively increased their traffic. What does this mean for contractors such as yourself? It means you can gain a whole new inventory of advantages, business growth, and quality-vetted leads by marketing in the places where people spend their time the most. With that being said, if you are new to contractor marketing within the monumental social media world, then below are some ideal social media marketing methods you can leverage that will support you in reaching new levels of success. Community Groups First up, utilizing social media community groups. When you create a business profile on Facebook, you have the ability to branch out and develop community groups (either public or private) to attract like-minded people into once unifying space. Doing this will spark conversations that you can also partake in, which builds trust, authenticity, and respect between you and your prospective leads. You can also post your work in these groups, offer special contractor discounts, and drive conversations to keep the space lively. Over time, you will begin to notice others joining and your group following rising due to word of mouth. Facebook Advertising There are roughly 1.69 billion people in the world who are on Facebook. By running a Facebook ad campaign, you are exposing your contracting business to a vast audience that can have positive impacts on your project sales, results you may not have gotten otherwise. In the ever-evolving digital marketplace, Facebook advertising can help keep your business thriving and enhance your bottom line. Fun Fact: When setting up your campaign, you have the flexibility to spend as much as you want, run ads as long as you want, and target specific demographics that you need. This means you have full control over who sees your ads so you can narrow down your audience to those who will actually be interested in what you have to offer. Pair with Social Media Influencers Another big one is social media influencers. Social media influencers are found across the social media board, from Facebook, Instagram, TikTok, etc., and professionalize in motivating/persuading others. These are people who tend to have a hefty following and can promote your brand/offerings on their own sites to help your contractor marketing efforts. The best way to contact these types of people is to simply message them and see what their rates are. Keep in mind that the more followers an influencer has, the higher the promoting rates may be. Drive Organic Traffic with Contests/Giveaways

2. If you want to raise eyebrows and get people’s attention, then give them something to look forward to and consider partaking in. As a contractor, think about offering a discount for any projects taken during a particular duration, or make a fun contest where the winner(s) get a gift card for their next home project. Some prime examples of this include telling people they need to follow you on Facebook or Instagram and share the post to two friends to be put in for the drawing to win. In return, you get more followers, shares, and broad social media exposure that can foster long-term monetized outcomes. Final Thoughts – Your Customers Are Online If you want to gain more converting leads, high-end engagement, and build a strong reputation, then it is essential you take advantage of social media marketing. To date, there are over 3.5 billion daily active social media users, and 81% of consumers say their purchasing habits are driven by recommendations and posts from their trusted friends on social media. This means by not integrating Facebook advertising and other social media marketing strategies into your business plan, you are losing out on wonderful future growth. In summary, social media can be an exceptionally powerful and affordable tool for your contracting business, and one that should be considered in conjunction with your other lead generation efforts. As long as you market yourself carefully on these sites and stay consistent with online engagement, you will begin to build that brand loyalty and generate quality leads, both of which will pave the way for a much more profitable future. For https://kbrosmarketing.com/ more information about Social Media Lead Generation visit our website