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All The Mode Suppliers In The Spotlight

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  1. All The ModeSuppliers In The Spotlight

  2. Alan Halliday Regional Director – Scotland

  3. Agenda • Issues facing Education • Soft Drinks Category in Scotland • General Principles of the Bill • Key Issues for the Consultation • Hungry For Success & CCE • Summary

  4. Issues Facing Education • Competition- No regulation • High street • Competition- Commercial Focus • Price Vs Food Cost • Availability • Merchandising/Category Planning • The Market Dynamics- CSD Market Place • Kids are sophisticated shoppers- out of school • Reduced Volume = Increased Price • Fragmented Market Place

  5. Soft Drinks Category Sector trends – June 2006 vs June 2005 Source: AC Nielsen Scotland Total 52 weeks – June 17th 2006 vs June 18th 2005

  6. Coca-Cola Enterprises Ltd CCE Portfolio in 1999 Zero or Low Sugar Cola Flavoured Carbonates Juice & Juice Drinks Squash Mixers Sports & Energy Lemonade Adult Special Water

  7. Lemonade Mixers Sports & Energy Squash Water Coca-Cola Enterprises Ltd CCE Portfolio by soft drink sector – 23 brands and over 80 products Cola Flavoured Carbonates Juice & Juice Drinks 30% more ‘no sugar’ or ‘no added sugar’ brands than regular brands. 55% of our range is ‘no sugar’ or ‘no added sugar’ brands. Adult Special

  8. Secondary Schools Sales Top Selling CCE Brands by Sales Volume Top 3 = 69.7%of top 20 brands sales LOW OR ZERO SUGAR VARIANTS Source: CCE Internal Sales Figures – Year to Date 2006

  9. Soft Drink Sales Scotland Total vs Scotland Schools (CCE) - June 2006 vs June 2002 +26.8% -29.5% Source: AC Nielsen Scotland Total 52 weeks to June 15th 2002 & June 17th 2006

  10. Consultation on Schools (Nutrition and Health Promotion) (Scotland) Bill

  11. CCE & Schools Working with Scottish Executive since February 2002 • Commitment to working with stakeholders to raise nutritional standards in schools & promote physical activity. • Leading Schools Code of Practice. • Choose not to sell carbonated drinks in primary schools. • 50 year commitment on marketing carbonated drinks to under 12s. • 30% more ‘sugar free’ or ‘no added sugar’ brands now than regular brands and have just launched Coca-Cola Zero. • Unilaterally chose to remove branding from vending machines in May 2003 – replaced with images promoting active lifestyles. • Total cost of changing branding - £ 377 k

  12. Practical & Credible Choice Practical & Credible Choice and Hydration • No-sugar and zero-added sugar carbonated and non-carbonated drinks have an important role to play in tackling obesity in secondary schools. • Overriding objective of reducing obesity will not be met if future choices are too restrictive. • Must ensure practical & credible choice to ensure pupils do not desert the school environment. • Offering children practical & credible choices will assist in changing long-term habits. • Hydration - Schools that work hard to encourage fluid intake, children are calmer, better behaved generally, have better concentration and less lethargic.

  13. CCE recognises the vital role that promoting active lifestyles has in tackling childhood obesity in Scotland Commitment to promoting physical activity amongst children, which long pre-dates the current debate on childhood obesity. Coca-Cola 7’s launched Dec 2000 - £2.4 million to date. - 7 a-side football tournament for boys & girls in the 13s age group. - Schools can enter an unlimited number of teams. - National Finals : On the pitch at Hampden Park - Everyone taking part receives a minimum 4 hours playing/coaching. - 29,840 entrants/164,160 hours of physical activity since launch. Diet Coke East Kilbride ½ Marathon & 10k Fun Run launched Jun 2000. We would also like to see a recognition of the importance of the role & benefits of sports drinks within this context. Active Lifestyles Coca-Cola 7’s – Tackling Childhood Obesity

  14. 330ml & 500ml Can Zero Colas-5 types CCE Product Range40 Products Wide Choice Within <5g Added Sugar/ Fruit Juice Criteria 330ml Can Minute Maid / Appletiser 330ml & 500ml Can Zero Sugar Flavours- 8 Varieties 200ml Capri Sun No Added Sugar 200ml Capri Sun 100% Pure Juice Malvern Water- 3 SKUs 250ml 5 Alive NAS 500ml Powerade Aqua 330ml Minute Maid 500ml Oasis Light / 375ml Oasis Fusion

  15. Less Than 5g of Add Sugar/Fruit Juices Coca-Cola Enterprises Vending Machine Options Stills Only Can Vendor Bottle Vendor With Zero Sugar Can Vendor Bottle Vendor

  16. Summary Coca-Cola Enterprises Ltd & Local Authorities • Working closely with Scottish Executive. • Working closely with Local Authorities. • Wide range of brands available including zero sugar and zero added sugar products. • Ready to implement recommendations.

  17. Alan Halliday Regional Director – Scotland

  18. Hungry for Success ASSIST 2006 – Setting the Trend Eileen Steinbock Head of Health and Nutrition

  19. Healthier Choices • Launched in 2003 • Strict maximum criteria for fat sugar and salt • In line with Hungry for Success criteria or legal claims • Range of products launched • Burgers • Sausages • Pizza • Bread • Potato products • Healthier snacks

  20. Salt Programme • Salt reduction programme began in 2002 • Targeted large volume products • Mashed potato • Fish fingers • Pizza • Bread • Meat pies • Soups and sauces • Following FSA salt targets for 2010 • So far removed approximately 190 tonnes of salt • Currently working on sausages and other meat products

  21. Information and support • Information provided to Nutmeg • Directly for finished product • To recipe analysis for ingredients • CD-rom with nutritionally analysed recipes • Leaflets and brochures to aid product selection • Deriving micronutrient information

  22. Next steps • Products with oily fish • Simple part prepared products • Fish portions or pie mix • Chicken fillets • Roasting joints • Simple fruit salad • More healthy snacks • Healthy drinks • Milk • Juice • Water

  23. Thank You