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Strategic Management

O. B. S. S. Strategic Management. Today’s Agenda. Porter’s Five Forces. Attractive vs. Unattractive industries . Porter’s 4 Generic Strategies. Differentiation. Cost-Leadership. Focused Differentiation. Focused Cost-leadership. Class Activity . Review.

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Strategic Management

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  1. O B S S Strategic Management

  2. Today’s Agenda • Porter’s Five Forces • Attractive vs. Unattractive industries Porter’s 4 Generic Strategies • Differentiation • Cost-Leadership • Focused Differentiation • Focused Cost-leadership Class Activity Review

  3. Entering the Rubber Ducky Market https://www.youtube.com/watch?v=ZSaGuNCUCWs

  4. New Entrants: Threat of potential new competitors Industry Model Industry Competition: Intensity of rivalry among firms in the industry Suppliers: Bargaining power of suppliers Customers: Bargaining power of buyers Substitute Products: Threats of substitute products or services

  5. “Is this an attractive industry or not?”

  6. Attractive vs. Unattractive

  7. Source of competitive advantage “How can we best compete for customers in this industry?” How broad or narrow is your market or target market? Will you compete for competitive advantage by lower price or by product uniqueness? Market scope

  8. Porter’s Generic Strategies

  9. Differentiation

  10. Cost-Leadership

  11. FocusedDifferentiation

  12. Focused cost-leadership

  13. Activity: 1) For companies such as Coke and Pepsi, which of the 4 strategies have their companies used to gain a competitive advantage over their rivals?

  14. Activity: • 2) What is the difference between unattractive and attractive industry?

  15. 3) How many forces are there?

  16. 4) What is a market scope?

  17. 5) What are the 4 different strategies?

  18. 6) If a company wants to be more cost effective, which strategy should they use?

  19. 7) What are the two main factors to consider before implementing strategies?

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