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Embracing Change in Horse Racing Industry: Insights from RWWA Racing Symposium

Join CEO John Anderson at the RWWA Racing Symposium to explore harnessing market changes for the future of horse racing. Discover examples of successful adaptations in the industry and explore ways to innovate and stay relevant. Topics include technology, track investments, betting opportunities, and more.

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Embracing Change in Horse Racing Industry: Insights from RWWA Racing Symposium

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  1. Accommodating Market Change -Harness into the Future RWWA Racing Symposium Friday 15 April 2011 John Anderson – CEO HRV

  2. Change Good examples: • AFL - Expansion teams - Rules to ‘quicken’ the game • Cricket - ODI’s - 20/20 • Self Service - Bank Teller (ATM) - Petrol - Supermarket checkout - Airline check in - What next? • Gambling - On Line

  3. What’s Changed in Victorian Harness Racing? • A.I. - Access to international stallions - Better breed - Investment in breeding schemes, eg, Vicbred • Investment in Tracks - Now have 14 x 1000m tracks in Victoria Swan Hill will make 15 • Reduction in number of - From 25 to 18 (“V3”)tracks - Race more at better tracks - Politics? • Shift from Moonee Valley - Predicted benefits to Melton have been realised • Betting Opportunities - Internet - Choice of wagering operators • Communication - Email - Social Media • Sale of Harold Park - Stakes increases in NSW - Impact on Victoria?

  4. Assessment of Competition • Strengths Thoroughbreds: Carnivals Social/Fashion Greyhounds: Speed Modern product Sport; eg, AFL, Rugby Union, Cricket Free to Air TV exposure Gaming/Internet Poker: Comfort/Social Quick result

  5. Harness Positives/Perceptions What have we got going for us? • Tradition – everyone “used to go” • Close to action - atmosphere • Affordability of ownership • Female participation Perceptions of harness racing • Ageing demographic • Races too long • “Old and dated” product

  6. What Can We Change? • The Product • Shorter races • Standing starts? • Colours/identify horses • Heroes • The Vision – Innovation • Camera in mobile • Virtual vision • Camera in helmet

  7. What Can We Change? (cont) • On Course Experience: • Loyalty programs – “frequent flyer” • Entertainment • Wagering discounts • Connect with People: • Syndication • Social Media – utilise effectively • Phone Apps • Internet TV • Positive messages

  8. Thank you for your attention

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