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Launching Tourism Outer Hebrides 2020 & The TOH 2020 Leadership Group. Carron Tobin ruralDimensions. The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

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launching tourism outer hebrides 2020 the toh 2020 leadership group

LaunchingTourism Outer Hebrides 2020& The TOH 2020 Leadership Group

Carron Tobin

ruralDimensions

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide2

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide3

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide4

BARRA

ISLAND CENTRIC – TRULY UNIQUE USPs

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide5

UISTS& BENBECULA

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide6

HARRIS

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide7

LEWIS

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

tourism scotland 2020

Tourism Scotland 2020

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

tourism outer hebrides 2020

Tourism Outer Hebrides 2020

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

by 2020 the vision

BY 2020… THE VISION

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide11

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide12

INHIBITORS &

OPPORTUNITIES

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

assets experiences putting the customer 1st

ASSETS : EXPERIENCESPUTTING THE CUSTOMER 1ST

The Development of TOH 2020 wassfunded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide14

BUILDING OUR CAPABILITIES

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide15

BUILDING OUR CAPABILITIES

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

toh2020 leadership group

“develop ‘Gaelic as an Asset’ research into a business toolkit then measure nos of locally businesses actively using it”

Anne MacAulay, HIE

“aim at, say, 25% better than the national average uptake of

Taste our Best by 2016 and work with each island grouping to ensure there is a local focus on the focus years – and early enough to have impact”

Alan MacKenzie, VS

“seek to support a new pan island permanent event such as the Hebridean Way Challenge”

Peter Griffiths, Calmac

TOH2020 Leadership Group

“seek to develop the collaboration with Orkney and Shetland established through the joint visitor survey”

Alison MacCorquodale, CnE

“develop and roll out a tailored Outer Hebrides Welcome on line training programme and support OH as a World Host Destination” Lawrence Durden SDS

“encourage member businesses to share more market intelligence and business barometer data to track change and impact”

Ian Fordham, OHTIA

“Develop the Marine Tourism Strategy with the CPP and demonstrate what the Hebridean Harbours bring to the ‘tourism table’ – develop a marine arts trails through the islands using the Stornoway sculpture as an anchor piece”,

Jane MacIver,Stornoway Port Authority

“Roll out the Raptor Trail and convert the Hebridean Way investment into a world class experience with real business development opportunities”

David MacLennan, SNH

“Develop the Peter May Litrerary Trail”

Ian Fordham, OHTIA

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage

slide17

LaunchingTourism Outer Hebrides 2020& The TOH 2020 Leadership Group

The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership

which comprises HIE, industry, Comhairle nan EileanSiar, VisitScotland and Scottish Natural Heritage