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Working with a web and mobile app development company has given me the chance of serving thousands of startups and well-established businesses. Most of them have shared stories of spending a significant amount of time and money to make their mobile app highly successful. In this blog, I am providing 6 powerful tips that will help you promote your mobile app in 2018.

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6 powerful tips to promote your mobile app in 2018

6 Powerful Tips to Promote Your Mobile

App in 2018

Working with a web and mobile app development company has given me the

chance of serving thousands of startups and well-established businesses. Most of

them have shared stories of spending a significant amount of time and money to

make their mobile app highly successful. However, not every app gets immense

popularity and success in a few days. You need to come up with a proper

marketing strategy to promote your app and boost the number of downloads.

In this blog, I am providing 6 powerful tips that will help you promote your mobile

app in 2018:

Put Together a Relevant Website

In order to promote your mobile app more effectively, you also need to come up

with a relevant website on which you can bring the application to the attention. It

can be your existing website or a website developed especially for your app. In

both cases, ensure an attractive landing page. Be clear what your mobile app

entails and what the specifications are a clear

entails and what the specifications are. A clear description in advance prevents

false expectations among the users. Moreover, you must provide a button on

your site that will help users directly download the app on mobile devices. Make

sure your website is mobile-friendly and allows visitors to download your app in

one click. The fewer actions someone has to do, the higher the chance that

he/she decides to download your mobile app. Besides, you need to pay a lot of

attention to SEO on this page. With proper website SEO, you can boost the

chance that users will end up on your page via Google and download the app.

Determine the Right Keywords

Promoting a mobile application can also be compared to website SEO. Just like for

your business site, you need to find relevant keywords for your app. Research

about your target audience; what words are they looking for? Also, use those

words (keywords) in the name of your app and description. A widely-preferred

tool for determining these keywords is AppCodes. This tool will provide you with

an indication of how high your application can score in the App Store. As with

Google SEO, the App Store algorithm is not recognized. But, you can always play

with content (app description) to optimize your app for Google’s Play store and

Apple’s App Store. Make sure to avoid keyword stuffing in the description part.

Use Google AdWords

Google AdWords can help you make your app more successful. In general, there

are three ways to promote your app via AdWords:

Promote Apps by Advertising in Other Apps

Depending on your budget, you can choose to place advertisements in other

apps. Advertising in an app can deliver a massive amount of coverage but also

cost a lot.

Promote Apps on Search Results Pages

It is an excellent way to bring your mobile app to the attention based on relevant

search terms. With mobile search campaigns, you can reach the audience who is

already looking for a similar app.

Generate Downloads with Ads

it is known as one of the most effective ways

It is known as one of the most effective ways to boost the number of downloads.

These ads are directly linked to the Google Play Store or Apple App Store, so users

can quickly engage and download your app. In-App ads bring mobile advertising

to a higher level. You must consider in-app ads to generate more downloads.

Collect Positive Reviews

A positive appraisal stimulates the number of downloads. Users download an app

that has 4-5 stars faster than an app that has only one. Therefore, it is essential to

get reviews from your users. You must ask for reviews, but don’t do this too

often. It will only annoy users. Ultimately, you want positive feedback which

brings us to the last suggestion: develop an innovative mobile app.

Come Up with an Innovative Mobile App

It may sound cliché, but it all starts with an excellent mobile app to build. A

professionally-develop unique app which fits well with your target audience leads

to positive reviews and great success. It ultimately boosts the chance of a positive

word of mouth. In order to get immense popularity and users’ attention, you

need to come up with an amazing app. You can hire creative mobile app

Development Company who will help you put together an innovative application.

Use your Existing Channels

Use all the resources that you currently have in-house to make your app known.

Pay attention to it in your newsletter, spread it via social media and make it

known on your website. It seems obvious but is a simple way to promote your

mobile app.

In this highly-competitive mobile world, your newly-launched apps can’t achieve

to get the desired outcome. You need to have result-driven marketing strategy

that will not only promote your app but make your business a successful brand.

If you have any other suggestion or tips regarding mobile app promotion, kindly

mention in the comment section below.

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