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Movie Merchandising By Bryan Nest

Movie Merchandising By Bryan Nest. The Star Wars Brand. Lucas had offered to take a pay cut as director in exchange for the sequel and merchandising rights, and Fox agreed, not realizing the property ’ s true potential.

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Movie Merchandising By Bryan Nest

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  1. Movie Merchandising By Bryan Nest

  2. The Star Wars Brand • Lucas had offered to take a pay cut as director in exchange for the sequel and merchandising rights, and Fox agreed, not realizing the property’s true potential. • Worldwide merchandise sales have exceeded $4 billion from the original trilogy. • Lucas’s shrewd move enabled him to guide the future of the Star Wars brand. • Lucas could afford to finance the Star Wars sequels, The Empire Strikes Back (1980) and Return of the Jedi (1983) Darth Tater

  3. Episode III and Burger King • Burger King has bought into LucasFilms and 20th Century Fox’s Star Wars: Episode III • Burger King was the first restaurant to buy merchandise rights for the original Star Wars in 1977 • It is estimated to have cost Burger King $40 million for the deal • Starts May 16th, three days before the premiere • Promotions include vehicles, plastic figures and plush toys of characters from the prequels as well as the original Star Wars trilogy. • The adult-targeted campaign will include a scratch-off game card. • Space-themed foods for children, including lightning bolt- and star-shaped chicken tenders and Spacey Green Icie’s. Cups from Episode I

  4. Other Summer Movie Tie-ins

  5. Star Wars Benefits • Free advertising • Revenue • Brand presence

  6. Other Merchandise Expected $1.5 billion in merchandise sales for Episode III • Pepsi • Legos • Hasbro • M&M • Topps • Sony • Pez Candy

  7. Sources USAToday.com http://www.usatoday.com/life/movies/news/2005-03-20-revenge-of-the-sith_x.htm Adage.com http://www.adage.com/news.cms?newsId=44793 Brandchannel.com http://www.brandchannel.com/features_profile.asp?pr_id=69

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