1 / 19

Usability testing for conversion Lee Duddell whatusersdo

Usability testing for conversion Lee Duddell whatusersdo.com. What is Usability testing? Why it works? How to do it Examples. Usability testing is ... ... observing real people (WHO DO NOT WORK WITH YOU) using something. So you can make it more usable and useful

kathleen-patterson
Download Presentation

Usability testing for conversion Lee Duddell whatusersdo

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Usability testing for conversion • Lee Duddell • whatusersdo.com

  2. What is Usability testing? • Why it works? • How to do it • Examples

  3. Usability testing is ... • ... observing real people (WHO DO NOT WORK WITH YOU) using something. • So you can make it more usable and useful • (actually, so you can make it more profitable)

  4. On average usability tested websites are 80% better • More than 83% of users are likely to leave a website if they feel there are too many clicks • “Usability testing is the most under-utilised CRO tool”

  5. It’s common sense... • It’s really annoying when websites are difficult to use or confusing • The day we start working on a website is the day we lose the perspective of a user

  6. You are not your users

  7. People don’t behave how you expect (or want) them to

  8. It works! • Utility firm: Test each iteration for gotchas • [“forehead slapping” moments] • Fashion retailer: Increased online sales by 5% • [by simplifying product information] • Accountants: Increased enquiries by 40% • [stopped fighting over the Home Page]

  9. Where do I start? • (p.s. it’s not hard)

  10. 5

  11. First, read “Don’t Make Me Think” S. Krug and then... • DIY Office: Recruit participants, Hope they turn up, Sit with them, Watch them, Make notes, Share results with the team • DIY Coffee shop: guerilla testing. • Consultant/Lab: £5k minimum, lab with 2 way mirrors

  12. whatusersdo.com • We’ve recruited a panel of UK internet users • 1. You can set them tasks online • 2. We record their voices and screens • 3. You watch videos of their experience

  13. Do I need to be an expert? • If you can afford a usability expert, get one. • BUT often it’s soooooo obvious.

  14. Examples

  15. < 15 seconds to locate volcanic ash information • Airline Sites

  16. You can... • Test your website or a competitor’s • Decide what to MVT • See people search • Win new business

  17. When to usability test... • Early and often • You can even do it on paper!

  18. It’s a weapon...

  19. Try it free (before the end of the week) • Voucher code: “wawmanc” • www.whatusersdo.com

More Related