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PCS Romania Objective and Phases of the Project

PCS Romania aims to be the market leader in private client services, increasing market share & revenue by engaging a team of business advisors & specialists in a structured growth plan. Focus on awareness, adoption of PwC tools, team building & value proposition. The project spans 5 years with an emphasis on market testing, positioning strategies, and integrated services growth.

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PCS Romania Objective and Phases of the Project

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  1. From To Specialists in own field Trusted Business Advisor People PCS RomaniaObjective and Phases of the Project Little understanding of client need/the market “Awareness to…” Market leaders with market impact “Heads up” and visible in the market/strong personal brand “… Consideration” Clients & Markets Set up PCS activity Firm Increase of PwC PCS market share and revenue

  2. PCS Romania Objective and Phases of the Project Review & feedback Review & feedback Market Leader in The Private Client Business space Acknowledged as a serious player Perception of low interest 5 year 4 year 3 year Consolidation 2 year 1 year Engagement • Lead the way from a PwC global perspective • Team of business advisors with access to specialists/pockets of expertise • A business that everyone wants to work for Awareness • Continue to build PCS team • Consolidate value proposition • Mobilize priority grow accounts • Structured targeting program “Attack & Grow” • Adoption of PwC Experience behaviors and tools • Proposal refinement • Media spokespeople seen as leaders in their field • We start small and grow as we perform • 1 year concentrate on mission and strategy, leadership and organizational culture, while monitoring the external environment • Market test for future initiatives • Positioning (advertising & media) • PCS key set up • TBAJ programs • Integrated services growth

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