Visibility and promotion of your team inside company
1 / 22

Visibility and promotion of your team inside Company - PowerPoint PPT Presentation

  • Uploaded on

Visibility and promotion of your team inside Company. How to sell results of your team?. Table of content. Experience and applicability Goals of promotion News = blogs + subscriptions Presentations Project management Questionnaire Inside team Tricks New projects Cautions

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Visibility and promotion of your team inside Company' - katarina-terence

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Visibility and promotion of your team inside company

Visibility and promotion of your team inside Company

How to sell results of your team?

Table of content
Table of content

  • Experience and applicability

  • Goals of promotion

  • News = blogs + subscriptions

  • Presentations

  • Project management

  • Questionnaire

  • Inside team

  • Tricks

  • New projects

  • Cautions

  • Ideas for improvements

Sergiy Tkachuk{at}

Experience and applicability
Experience and Applicability

Most effective - for teams which develop core competence products.

Experience: product company with own products, internal users, team – core competence, 1000 employees.










End users




Sergiy Tkachuk{at}

Goals of promotions
Goals of Promotions

  • More choices of projects

  • Do more important projects, not first ones

  • Easy to solve your and your team’s issues

  • Benefit for overall company

  • Build your career

     Symptoms of needs:

  • Filling that projects are not actual

  • Not all projects are used in end user products

  • Responses from customers with long delay





Sergiy Tkachuk{at}

News foundation
News - foundation

News = Blog + Notifications

Blog – easy to look through the team life

Notifications – don’t forget about the team

Sergiy Tkachuk{at}

News audience
News - audience





Sergiy Tkachuk{at}

News support
News - support

  • Something new? Publish – share knowledge with others.

  • Habit: if you want to send mail, think about publishing (publish and refer)

  • If you refer to news, propose to subscribe (one click!)

  • Start: after several publications ask target audience to subscribe.

  • Once a year or half a year – ask to subscribe again whom you consider your target audience.

  • Ask your potential target audience to subscribe based on position (Who is Who services).

  • First post – Purpose of the subscription/blog.

  • After half a year you will have a lot info in blog

Sergiy Tkachuk{at}

News for users clients customers
News for users/clients/customers

  • Publish or not publish? – not publish

  • Checklist: new feature, status (release, prototype, beta,…), picture (input/output), products or customers use/will use, human readable small description of feature purpose, which problem of customer it solves, how to try, reference to project documents, ask about suggestions and feedbacks.

  • Don’t drill into details

  • Write as for children – keep it simple, but with love 

Sergiy Tkachuk{at}

News for developers
News for developers

  • Changes in interfaces

  • Small new features especially if it is internal product.

  • New cool tools, libraries which could be useful for other teams as well.

  • Solved technical issues and tricky approaches

Sergiy Tkachuk{at}

News for managers
News for managers

  • New people, positions.

  • Team extensions,

  • Numbers available (e.g. KPI values)

Sergiy Tkachuk{at}

News for team
News for team

  • Collect long term changes, conventions, agreements

  • Other teams have similar issues – suggestion to subscribe in case of interest

  • Subscribe your team mates (obligatory) and immediate managers.

Sergiy Tkachuk{at}


  • Source of Info: from News for customers

  • Same presentations for different audience – groups of similar people – it is easy to start discussion.

  • Encourage discussions, don’t stop, just listen and ask.

  • If you answer questions – ask a question 

  • Publish presentation files, impression of audience in the news.

  • You discover weaknesses in your projects during preparation.

Sergiy Tkachuk{at}

Project management and promotion
Project management and promotion

  • Keep your information available

  • High level long term planning

  • Prioritized and available short term planning

  • Additional benefit: your team concentrates on most important things

  • Several customers can decide what is more important

  • Report to your immediate boss(es) weekly or biweekly using simple language (past/future/red).

Sergiy Tkachuk{at}

High level planning
High level planning

  • Plan 1 year ahead.

  • Target audience: managers and customers. This is really important here.

  • You should teach how to interpret your planning (better then absence of plans at all)

  • Update: 1 per month

Sergiy Tkachuk{at}


  • Questionnaire helps to understand directions which are important for the company

  • Columns: Question, Current status (5 – good, 0 – bad), Important for you (5 – important, 0 –not important), Comment.

  • “If you have no ideas how to fill specific fields please skip it or ask me about details.”

  • “Please forward this e-mail to persons who might be interested”

  • Publish overall results on manager news.

  • Answer personally for comments. People - alive 

Sergiy Tkachuk{at}

Inside team
Inside team

  • Easy to work with result oriented team

  • Explain to team importance of feature for customers

  • Delegate if somebody interested, but describe first.

  • Difficult when people do not want to change.

  • Team become automous – able to find project.

  • Team may not understand what you are doing – developers like projects, not a users 

Sergiy Tkachuk{at}


  • Invite people to make presentation for your team, especially users.

  • Mail signature: Left: Sergiy Tkachuk, TL, blah-blah-blahRight: Picture and “What to know about team? Subscribe - link”.

  • Visit other presentation.

  • Have things in order to provide links in any moment and to give to others ability to look through your site.

  • Ask about potential ideas – potential users should not afraid to look stupid with crude ideas.

  • Improve your understand how company works and remove intermediate chunks in communication.

Sergiy Tkachuk{at}

New projects
New projects

  • Ask users – propose to bosses

  • WTF from users

  • Kitchen

  • Ask bosses about some freedom to use time for new projects – it was not issue in my situation

  • Promotion should result in good personal or team network, people are open, people know who you are, people propose projects for you.

Sergiy Tkachuk{at}


  • Nobody can do this for you

  • This requires time at the beginning, but it worth to do!

  • You immediate bosses can miss your company wide activity :)

  • Be ready to prioritize your tasks – you may receive a lot-lot requests.

  • Extend your team.

  • Promotion effect becomes visible after 0.5 – 1 year

  • Promotion itself is not a result.

  • It might become obvious for you that coding from your side is inefficient time spending.

  • You will do “correct” things slower than “incorrect” thing 

Sergiy Tkachuk{at}

Ideas for improvements
Ideas for improvements

  • Wiki (searchable storage of information)

  • Forum

  • Immediate communication with users, sales, customers

  • Keep track that results of your team are used by end users

  • Monthly meetings with TLs of related teams/departments

  • Statistics – how many people read news, see plans…

Sergiy Tkachuk{at}

Final notes
Final notes

  • Be alive

  • Be open

  • Your audience - real people

  • Make experiments

  • Better to be happythan serious 

Sergiy Tkachuk{at}

Thank you
Thank you!

Will be glad to answer your questions!

Sergiy Tkachuk{at}