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The Big Opportunity

Explore the rise of obese Americans as a sought-after consumer segment, uncovering opportunities for innovative products and brands. Learn from successful ventures like Torrid and Dove as well as failed attempts in various industries. Could your business tap into this market?

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The Big Opportunity

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  1. TheBig Opportunity By Nathan Johnson Derek Davis

  2. Summary • Large Americans have become a large market • Seen as a niche market in the 80’s, obese Americans are now a sought after segment • Gives opportunities to create new products and new brands • Hot topic creates new brand Torrid to cater to larger women • Loyal customers

  3. Successful attempts • Extend-its.com • Created more sites for other house hold goods for obese people • Hot topic creates new brand torrid to cater to larger women • Dove pushes advertisements of acceptance of ones body • Sales increased 12% • Butterfly lounge in southern California • Size acceptance

  4. Unsuccessful attempts • Airline Industry • Not catering to the obese market • Freedom Paradise resort in Cancun Mexico • Failed in attempt • http://www.youtube.com/watch?v=EjESoE0STMw&feature=related • http://www.youtube.com/watch?v=w3wkd9DOyJY

  5. Relation to class • Niche Market • Brand loyalty • First mover advantage • Lane Bryant • Fad?

  6. Questions • Can you see any other markets that could follow the same trends as the obese market? • Would you consider starting up a business that would focus/cater on obese market?

  7. Works Cited • http://money.cnn.com/magazines/business2/business2_archive/2006/06/01/8378500/index.htm • http://www.youtube.com/watch?v=EjESoE0STMw&feature=related • http://www.youtube.com/watch?v=w3wkd9DOyJY

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