The Big Opportunity. By: Alex Enriquez, Iviee Li, Corey Pierce. Tim Barry Frustration turns into millions Shipped 10,000 seat belt Extenders for $60-$70 a pop ScaleIt.com and SuperSize World.com Expected to hit $1 mil in sales. Introduction.
By: Alex Enriquez, Iviee Li, Corey Pierce
Between 1962 and 1980 – stable growth in average body size: 1/3 pound a year
portions, less cooking
at home are factors
that contribute to the
“growing” trendAccelerating Trend
Most department stores and top retailers paid little attention to larger customers
“This business was so underserved for so long”, “A plus-size woman sticks with a brand she likes, and she doesn’t mind paying full price for it”
Companies can now find profitable markets by reengineering existing products for large consumers.
Products or Services must be designed for larger consumers but not seem to be only for them.