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Social Media: It’s more than your Facebook. Ellie Klerlein Deputy Director, Digital NCLR. Social Media – What and Why. Web-based and mobile technologies that allow organizations to make communication interactive

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social media it s more than your facebook

Social Media: It’s more than your Facebook

Ellie Klerlein

Deputy Director, Digital

NCLR

social media what and why
Social Media – What and Why
  • Web-based and mobile technologies that allow organizations to make communication interactive
  • YouTube, Facebook, LinkedIn, Google+, Twitter, Blogs, Vlogs, IM, Instagram, Text messaging
  • Effective way to amplify your messages
  • Reach people where they are
facebook infographics
Facebook - Infographics
  • Good way to disseminate data
  • Public education
  • Visual.ly – online tool for creating infographics
facebook ads
Facebook Ads
  • Easy to target geographies and interests
  • Can make your campaign look bigger than it is
  • Keep it within Facebook when possible
instagram
Instagram
  • A social network for sharing just photos – can tell stories with pictures
  • Concise and easy for people to check; easy to use with hashtags
  • IFTTT.com (If this than that) has tool to stream photos from Instagram
twitter
Twitter
  • Tweet: 140-character message
  • Handle: @NCLR, the person (or organization) on Twitter
  • Hashtag: #Keyword, allows those on Twitter to follow a conversation by topic/issue
  • Re-tweet: when you forward someone else’s message
  • Follower: anyone who subscribes to your Twitter feed.
twitter1
Twitter
  • Drives the news cycle
  • Often first place orgs/politicians make statements to respond to news
  • Drive traffic back to blog or website
twitter grow your following
Twitter – grow your following
  • Look for influencers: media, Congress, heads of organizations
  • Live-tweet events
  • Twitter chat
  • Talk about what they want to talk about
video
Video
  • Visuals can help get your message across
    • Background and location
    • People or animated
    • Action at end (YouTube action overlay)
  • Get to the point quickly
  • Remember your audience and use stories that will resonate with them
  • Limit statistics and avoid jargon
why mobile
Why Mobile?
  • Not everyone has email/broadband at home
  • Carry our phones with us 18 hours a day
  • Open rates for text messages are nearly 99%
  • Fast delivery
  • Quick translation
  • Apps and social media access over phone
  • Shared short codevs your own
trivia
Trivia
  • Public education
  • Test your network’s knowledge
  • Keep your list engaged during down times
calls to action
Calls to Action
  • DREAM Act – Lame duck session 2010
  • Organize folks for meetings
  • Alternative ways to sign up - Ohio
  • Integrated into online voter registration tool
election protection
Election Protection
  • Polling place look-up
  • Voting reminders
  • Report problems at the polls on Election Day
  • Hurricane Sandy
breaking news
Breaking News
  • DREAM Act Vote results
  • Immigration bill introduction in the Senate
  • Supreme Court Decisions
    • SB 1070
    • Health Care Reform
couple with radio tv social
Couple with Radio, TV, Social

Child Tax Credit

VOTE/VOTA – Directed to online VR Tool

building a list
Building a list
  • Website sign-ups
  • Any actions taken
  • Sign ups in person

at events

  • Integrate into other channels