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Effective PR Writing: Communication Guidelines for Success

Learn key rules for clear and impactful PR writing to reach your audience effectively. Understand the structure and format of press releases for maximum impact in media and public relations.

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Effective PR Writing: Communication Guidelines for Success

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  1. Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo Writing for PR, Companies & Government

  2. Rules • Communication. That means avoid being: • Unintelligible • Badly organized • Difficult to understand Avoid jargons, technical or academic terms Keep it short and sweet, and to the point

  3. Rules • Who you write for • How best to reach them • What you want to communicate & accomplish

  4. PR: The Press Release • Write it the way you would a news story; follow the 4-part news structure: • 1) The Lede • 2) Explain, support and amplify • 3) background or context • 4) More info • KEEP IT SHORT & TO THE POINT. Try keeping to a single page

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