Bus -311: Management Information Systems

Bus-311: Management Information Systems Introduction to Course Introduction to Information Management

Agenda • Introductions • Name cards • Syllabus – course overview • Lab Intro • Lecture: • Introduction to Information Management BUS 311 - Fall 2003

Your Instructor • Name: Jakob Iversen • Background: • Danish Citizen • Software Engineer: Master’s Degree, 1996, Aalborg University, Denmark • Ph.D. in Computer Science, 2000, Aalborg University, Denmark. Thesis title: ”Data-Driven Intervention in software Process Improvment” • Assistant Professor at UW Oshkosh from Fall 2000 • Primary research interest: Software development and Software Process Improvement (SPI) BUS 311 - Fall 2003

COBA Assessment Goals • COBA graduates will demonstrate knowledge in the functional business areas. • COBA graduates will be able to apply basic ethical principles to business situations. • COBA graduates will demonstrate competency in communication skills, including business writing. • COBA graduates will demonstrate competency in analysis and creative problem solving by using information and solving problems. • COBA graduates will demonstrate competency in Information technology skills including the use of computers to organize and analyze information. BUS 311 - Fall 2003

Course Goals • Understand the impact of IT on business. • Identify opportunities for applying IT. • Understand IT planning and evaluating IT investments. • Understand issues associated with implementing change. • Understand systems development. • Understand issues associated with IT management. • Gain experience in a fundamental tool for storing, manipulating, and presenting information. • Learn how to develop Graphical User Interface (GUI) applications. BUS 311 - Fall 2003

Course Overview / Policy • Read before class – ask questions • Course in two parts: Lecture and lab • Communication • Web page and email (all slides will be available on web) • Assignments/Exams/Grading • Comprehensive exam 40% • 4 IT problems 20% • Presentation 8% • Database project 20% • 8 Access assignments 12% • Changes, suggestions, etc. • Schedule may change • Check your email BUS 311 - Fall 2003

Lab Work – Good Advice • Always work from the hard drive or a Zip disk. • Use the network drive you have been assigned to store your work. • Copy everything you work on to floppy disks daily (also a good idea if you will be working at home) • Don’t skip the ‘Tutorial’ part in the book. A lot is explained that is difficult to find and understand unless you worked through the examples. • Don’t save your work on local hard drive – machines will be wiped clean occasionally. BUS 311 - Fall 2003

Until next time Make sure your student account is working Email and Blackboard Access Course Web site http://www.uwosh.edu/faculty_staff/iversen/311 Check out IT Problem 1 Tuesday Databases Stair, Chapter 3 and Appendix on Relational Databases in Access book (p. RD 1-11) Thursday in Lab (HS 101C) New to Windows XP? Take Windows XP tour, especially XP Basics Go through both Windows 2000 tutorials in Access book Some experience? Go through Windows 2000 Tutorial 2 Lots of experience? Start directly on Access Tutorial 1 Assignment: Case 2 (p. AC 1.28-1.29) and Internet Exercise (p. AC 1.32) Next Week BUS 311 - Fall 2003

CHAPTER 1INTRODUCTION BUSINESS AND INFORMATION TECHNOLOGY

Why did YOU take this course? • Well, since this is a required course ... Why do you think it is required? BUS 311 - Fall 2003

Why You Need to Learn About Information Technology • IT is Generally Interesting • IT Facilitates Work in Organizations • IT Offers Career Opportunities • IT is Used by All Departments • IT is Crucial to Society BUS 311 - Fall 2003

What Is Information? BUS 311 - Fall 2003

Transforming Data into Information BUS 311 - Fall 2003

What is a Computer-Based Information System? • Collects, processes, stores, analyzes, disseminates information • Specific purpose • Uses information technology • What information system did/will you interact with today? BUS 311 - Fall 2003

Functions of Information Systems BUS 311 - Fall 2003

Information Technology (IT) Components of Information Systems BUS 311 - Fall 2003

Capabilities of Information Systems • Fast and Accurate Transactions • Large Capacity, Fast Access Storage • Fast Communications (machine to machine, human to human) • Reduce (and cause) Information Overload • Span Boundaries • Provide Support for Decision Making • Provide a Competitive Weapon • General Technological Trends for IT... • What trends have you observed? • What do you think will happen in the future? BUS 311 - Fall 2003

Types of Business Information Systems • Electronic Commerce • Transaction Processing Systems • Supports basic transactions in a company • Enterprise Resource Planning (ERP) • Unified system for an entire corporation • Information and Decision Support Systems • Systems that help managers make decisions • Special-Purpose Business Information Systems • Artificial Intelligence, Expert Systems, and Virtual Reality BUS 311 - Fall 2003

Organizations and Information Systems • Organization • A formal collection of people and other resources established to accomplish a set of goals • Value Chain • A series (chain) of activities that includes inbound logistics, warehouse and storage, production, finished product storage, outbound logistics, marketing and sales, and customer service BUS 311 - Fall 2003

General Model of an Organization BUS 311 - Fall 2003

Porter’s Value Chain BUS 311 - Fall 2003

Manufacturing Value Chain BUS 311 - Fall 2003

Technology Diffusion and Infusion • Technology diffusion • A measure of how widely technology is spread throughout an organization • Technology infusion • The extent to which technology is deeply integrated into an area or department • Technology may be widely diffused but only highly infused in a few areas BUS 311 - Fall 2003

Porter’s Competitive Forces Model • Competition • a significant and (ideally) long-term benefit to a company over its competition • at the core of a firm’s success or failure • Porter’s Model can be used to develop strategies for companies to increase their competitive edge • The model demonstrates how IT can enhance competitiveness • 5 major forces: … Next slide… BUS 311 - Fall 2003

Porter’s Five Forces Model New Entrants Threat of New Entrants Industry Competitors Intensity of Rivalry Suppliers Buyers Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitutes Substitute Products BUS 311 - Fall 2003

Strategic Planning • Altering the industry structure • Creating new products and services • Improving existing product lines and services • Using information systems for strategic purposes BUS 311 - Fall 2003

Competitive Advantage Factors and Strategies BUS 311 - Fall 2003

Other Strategies • Cost leadership strategy - producing at lowest cost • Differentiation strategy - being unique • Focus strategy - selecting a narrow-scope segment • Growth strategy - increasing market share • Alliances strategy - working with business partners • Internal efficiency strategy - improving the manner in which business processes are executed • Customer-oriented strategy - concentrating on making customers happy BUS 311 - Fall 2003

Three Stages in the Use of IS BUS 311 - Fall 2003

The Evolution of IS Stage 1: Cost reduction and Productivity Stage 2: Competitive Advantage Stage 3: Performance-Based Management BUS 311 - Fall 2003

Measuring Performance • Productivity • A measure of the output achieved divided by the input requirement • Productivity=(Output/Input) x 100% • Quality • The ability of a product (including services) to meet or exceed customer expectations • Return on Investment (ROI) • One measure of IS value that investigates the additional profits or benefits that are generated as a percentage of the investment in information systems technology • Total Cost of Ownership (TCO) • Measuring both expense and benefits of a system. For a PC, includes purchase price, training, software, support, etc. BUS 311 - Fall 2003

Obvious costs Hardware Software license fees Personnel HW + SW deployment Support + service Custom application development Upgrades Energy + space Not-so-obvious costs System downtime – lost productivity, opportunities Being locked into a technology Moving to other technologies and platforms Having non-standard configurations Amount of training required Total Cost of Ownership (TCO) BUS 311 - Fall 2003

Information Systems Personnel BUS 311 - Fall 2003

Three IS Functions • Operations • Maintains and supports the use of corporate information systems • Systems Development • Development of corporate information systems • Support • Provides assistance to users BUS 311 - Fall 2003

Major IS Issues • Outsourcing • What services are best delivered by in-house expertise and what should be outsourced? • Cost savings, access to larger labor pool • On-shore, off-shore, near-shore • Centralized vs. Decentralized organization • Showing value of IS to the organization • Disaster/Business Recovery • Security BUS 311 - Fall 2003

www.salary.com http://www.computerworld.com/careertopics/careers/story/0,10801,75368,00.html http://marketing.dice.com/rateresults/ IT Jobs BUS 311 - Fall 2003

The 10 Fastest-Growing Occupations 2003-2010 Read more in September 2003 issue of Business 2.0 (page 97) BUS 311 - Fall 2003

Bus -311: Management Information Systems