Conformity Theories. To passively agree to something to which there are no apparent consequences Example: Gender Conformity http:// www.youtube.com/watch?v=a71h6LZKXTc&feature=related. Acquiescence Effect.
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To passively agree to something to which there are no apparent consequences
When there is an emergency, the more bystanders there are the less likely we are to help
If we make a commitment we feel bound to follow through, for fear of social rejection
When we talk to others, we tend to subconsciously change our style of speech (accent, rate, words etc.) towards the style used by the listener
Under scrutiny, we intentionally try to influence the impression others have of us
The more we see others behaving in a certain way or making particular decisions, the more we feel obliged to follow suit
Common social norm where if someone helps you in any way, then you are obliged to return the favor
People will fall rapidly into the expectations they have about the roles they take even if it goes against their values or morals
People will be unwilling to publicly express their opinion if they believe they are in the minority
But are more vocal if they are part of the majority
Works because we fear social rejectionSpiral of Silence Theory