Understanding Conformity: Compliance, Internalization, and Identification

Feb 01, 2026

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This exploration of conformity delves into why individuals align with group norms. It highlights three key types of conformity: compliance, where external pressure influences behavior; internalization, where beliefs are genuinely accepted; and identification, where individuals aspire to resemble a particular group. Through notable examples like Martin Luther King’s followers and classic studies such as Asch's experiments, we analyze factors affecting conformity, including group size, unanimity, and cultural influences. Understanding these dynamics sheds light on personal and societal behaviors.

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Understanding Conformity: Compliance, Internalization, and Identification

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Conformity
Why do people conform?Kelman Compliance Not wanting to stick out Private and personal views are different Least permanent Internalisation Desire to be right, listen to group values / beliefs – believe them Private and personal views are the same Most permanent Identification Desire to be like another person / group Develop to be the same Last as long as individual wants to be like that person

Martin Luther King’s Followers
http://www.youtube.com/watch?v=WOcyYyxqN_g
Asch • http://www.youtube.com/watch?v=TYIh4MkcfJA • Compliance • Aim, method, results, conclusion, why? • Variations – unanimity, size of majority,
Evaluation Mundane Realism Culture Ethics Sample Gender Bias ‘McCarthyism’