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Graduate Admissions

Graduate Admissions. What is Connect? . Prospective student system integrated with AY M anaged by Grad Admissions Announced in 2011 Why?

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Graduate Admissions

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  1. Graduate Admissions

  2. What is Connect? • Prospective student system integrated with AY • Managed by Grad Admissions • Announced in 2011 • Why? • Grad School restructuring: “Establish a new graduate education web presence. The addition of a recruitment module will include an applicant inquiry home page.” • Old AY prospect module phased out • Salesforce not available yet • Improved communication and measurement (fairs, etc)

  3. How does Connect work? Admissions System Processing/Review Recruitment Portal I-20s ApplyYourself U of M ApplyYourself Connect Connect Features Request for Information page myGrad page Email Communication Reporting

  4. Request for Information Front door Specific info: programs of interest, McNair scholar, ugrad year, international, etc. Triggers emails Application login Leads to myGrad page

  5. myGradpage Customized (Request for Info) Uses: Program info Surveys College info? Diversity, International, etc.

  6. Email Communication • Measuring views, interactions (URL clicks), etc. • Customized for programs to target certain groups 1.) Ad hoc – tell localprospects about upcoming event 2.) Scheduled (auto pilot) • Grad Admissions: Welcome! Funding, Recommendation tips, etc. see: http://www.grad.umn.edu/admissions/connect/index.html • Program info • Diversity/International (customized) • Examples of targeted communication: • “Check out our research areas/office hours/faculty list/…” • “You indicated you ‘re a sophomore, be sure to do undergraduate research! Click here…” • “Dear (Chinese applicant), Visit our Beijing office!”

  7. Reporting: • ROI • Where are prospects really coming from? Are they becoming applicants? …….admits? ………….new enrolled?

  8. To date: 2,052Request for Information page 392 Started application 172 Applied 41 Admits 30 Enrolled

  9. Connect admits - programs

  10. Snapshots International Recruiter’s events

  11. How do prospects enter Connect? On their own • Request for Info form (link from your program website or Grad School page) • You probably have prospects right now! Us! • Manually added contacts • Imported lists • Fair lists • Purchased Name list (Nat’l Name Exchange) • Visiting groups • Etc.

  12. Next steps: • Start simple! • Email/Upload fair list • Include Request for Info link on your program site (after creating email!) • Contact Suzan Koroglu- korog001@umn.edu • See Graduate Admissions Toolkit for more info www.grad.umn.edu/admissions/connect/ • Future: Salesforce?

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